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Digital Content Strategist

2 months ago

Abingdon, Oxfordshire, United Kingdom Taylor and Francis Full time
Job Description

We are seeking a highly skilled and motivated Web Content Executive to join our team at Taylor & Francis. As a key member of our Web Marketing (Researcher Services) Team, you will play a crucial role in developing and implementing our digital content strategy.

The successful candidate will have a strong understanding of content marketing principles and practices, with experience in creating and curating high-quality digital content that engages and informs our target audience. You will work closely with our team to develop and implement content marketing campaigns that drive traffic, increase engagement, and support our business objectives.

Key Responsibilities:

  • Develop and implement a comprehensive digital content strategy that aligns with our business objectives.
  • Create and curate high-quality digital content, including blog posts, social media posts, and email newsletters.
  • Conduct keyword research and optimize content for search engines to improve visibility and drive traffic.
  • Collaborate with our team to develop and implement content marketing campaigns that drive engagement and support our business objectives.
  • Monitor and analyze website analytics to inform content marketing decisions and optimize content for better performance.
  • Stay up-to-date with the latest trends and best practices in content marketing and digital content creation.

Requirements:

  • Proven experience in content marketing and digital content creation.
  • Strong understanding of content marketing principles and practices.
  • Excellent writing and editing skills, with the ability to create high-quality digital content.
  • Experience with digital analytics tools, including Google Analytics.
  • Strong communication and collaboration skills, with the ability to work effectively with our team.
  • Ability to stay up-to-date with the latest trends and best practices in content marketing and digital content creation.

What We Offer:

  • A competitive salary of £35,000 per annum.
  • An excellent work-life balance with a flexible working culture.
  • 25 days annual leave per year, plus bank holidays.
  • Company-funded private medical cover.
  • Discretionary days off during the holiday season.
  • Four paid volunteering days per year.
  • Employee assistance program.
  • Share match plan.
  • Pension scheme.
  • Life assurance, plus optical and medical care.

This role will be based in the UK, and you must have the right to live and work in the UK. We offer flexible hybrid working options, with regular travel to our Head office or London office hub required.

We are passionate about ensuring you have all the tools and resources you need to succeed in your role. We offer training and professional development opportunities to help you grow and develop your skills and career.

Our interview process typically involves an initial screening conversation, a short video interview, a competency-based interview, and a final interview. We want all our candidates to shine in our recruitment process, so please let us know if there is anything we can do to ensure you are able to show us your best self.

We are an equal opportunities employer and value diversity of people and thought. We believe in fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves.

For more information about our business and career opportunities, please visit our Careers Site or check out our LinkedIn 'Life' Page.