Digital Marketing Specialist
7 days ago
Birmingham – a city with great opportunities for growth
A leading retail company is seeking a skilled Digital Marketing Specialist to join their team in the Performance Marketing department.
This position plays a crucial role in activating, performing, and measuring PPC campaigns to drive sales for the brand. The ideal candidate will be responsible for setting up and optimizing campaigns, key words, and ads across multiple platforms, as well as identifying areas for improvement and working collaboratively with other teams to create new audience segments.
The selected candidate will have hands-on experience with Google Ads and Search Ads, along with proficiency in Excel and knowledge of PPC marketing principles.
Responsibilities:
- Develop and execute comprehensive PPC strategies to maximize conversions and revenue.
- Analyze search engine data to identify trends and optimize campaign performance.
- Collaborate with cross-functional teams to design and implement innovative solutions that drive business results.
We offer a competitive salary of £38,000 - £40,000, flexible hybrid working arrangements, and opportunities for professional development and career advancement.
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Digital Marketing Specialist
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