Senior PR Manager
3 weeks ago
About Monica Vinader
At Monica Vinader, we're committed to delivering exceptional quality, design, and customer service. Our mission is to be the leading accessible luxury brand, and we're looking for a talented Senior PR Manager to join our team.
Job Title: Senior PR Manager
We're seeking a dynamic and creative Senior PR Manager to drive our consumer PR narrative and develop strategic communications plans. As a key member of our communications team, you'll work closely with internal and external stakeholders to secure sales-driving press and execute holistic PR programs.
Key Responsibilities:
- Develop and execute annual PR strategy and quarterly plans, working closely with the SVP, Brand & AVP Community & Comms
- Craft clear and compelling written messaging to advance business narrative and key developments, with a focus on product coverage
- Develop and execute PR plans around major launch moments, including product seeding and pitching
- Craft strong external communications materials, including press releases, talking points, presentations, and more
- Ensure a consistent brand voice and message across all brand communications
- Embed yourself in understanding relevant product details and commercial objectives to create compelling PR narratives and feed back media trends
- Work cross-functionally with marketing, creative, social, and digital teams to amplify content across paid partners
- Maintain a pulse on competitive brands, trends, and new ideas to ensure MV is positioned as an industry leader
- Manage media relations on reactive issues, including drafting statements/responses and providing background information
- Cultivate authentic relationships with editorial partners across both digital and print, collaborating with external partners to amplify the company's message and initiatives
- Demonstrated ability to manage complex issues and quickly shift priorities to manage day-to-day communications issues, while setting and meeting strict deadlines
- Manage PR calendar across global markets and build out timelines to ensure PR materials are prepared in a timely manner
- Manage PR budget and track invoices
Requirements:
- Knowledge of media and communications landscape, with a deep understanding of the evolving industry
- Experience in pitching and proven success in developing media relationships, securing product and feature coverage
- Strong network of media contacts
- Knowledge of press affiliate and how they can be leveraged alongside organic PR
- Exceptional written and verbal communication skills
- Ability to build constructive relationships internally and externally with key partners
- Experience shaping and improving challenging narratives
- Strong project management and prioritization skills
- High attention to detail
- Ability to work in teams and autonomously, providing self-direction when needed
- Ability to be agile and thrive in a dynamic, fast-moving environment
What We Offer:
- A dynamic and creative work environment
- Opportunities for professional growth and development
- A competitive salary and benefits package
- The chance to work with a leading accessible luxury brand
How to Apply:
Please submit your application, including your resume and a cover letter, to [insert contact information]. We look forward to hearing from you
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