CRM Manager

4 weeks ago


Manchester, United Kingdom boohooMAN Full time

About the Role


We're looking for a highly motivated and experienced CRM Manager to join our dynamic team at boohooMAN.


As a key member of our digital marketing team, you will be responsible for developing and implementing a comprehensive CRM strategy to deliver business objectives and drive customer engagement.


Key Responsibilities



  • Lead the development and execution of global email and push notification campaigns to nurture customers and deliver sales
  • Represent CRM, working across departments and marketing channels to shape and develop integrated, data-led customer journeys
  • Project and strategic lead for all CRM initiatives and channel integrations, including data-driven segmentation, campaign personalisation and customer targeting
  • Collaborate with internal insights and marketing research teams to build and enhance customer insights and data
  • Monitor and develop ESP structure and architecture, ensuring database quality and validity
  • Act as a marketing GDPR representative, liaising with Legal and other business stakeholders to ensure all marketing teams are in line with legislation

Requirements



  • A creative, analytical and commercially driven individual with experience in CRM management
  • Experience in email marketing and campaign management tools
  • Highly organised and process-driven with a customer-centric approach
  • Self-motivated and enthusiastic with the ability to thrive in a fast-paced environment
  • Excellent command of MS Office package
  • Team player with the ability to work with multiple business functions to achieve objectives

About boohooMAN


We're a leading international online fashion retailer with a mission to create a workplace where everyone is respected, valued and can be themselves without exception.


Our benefits include core hours, flexible working, health and wellbeing support, and up to 40% discount on our brands.


We're committed to empowering our people, giving them freedom and autonomy to learn and grow in their roles.



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