Marketing Operations Specialist

2 days ago


Cambridgeshire and Peterborough, United Kingdom Austin Fraser Full time
Job Title:

A seasoned performance marketer is required to drive results through paid social campaigns. The successful candidate will develop and optimize performance marketing campaigns, analyze data, and deliver measurable ROI for a diverse range of clients.

About the Role:

This is a high-performing role that requires expertise in paid social platforms such as Facebook Ads, Instagram, TikTok, and YouTube. You will lead and optimize campaigns across these platforms, ensuring they exceed expectations and deliver measurable results.

Key Responsibilities:
  1. Campaign Strategy & Execution: Design high-performing paid social campaigns tailored to meet business goals and deliver measurable results.
  2. Paid Media Management: Lead and optimize campaigns across platforms like Facebook Ads, Instagram, TikTok, and YouTube, ensuring campaigns exceed expectations.
  3. Budget Management: Allocate and optimize advertising budgets to achieve the best ROI and ensure cost-effective, high-performing campaigns.
  4. Data-Driven Optimization: Use performance metrics to continuously monitor and optimize campaigns, improving click-through rates, conversion rates, and overall ROI.
  5. Organic Strategy Development: Create content plans that support and enhance paid campaigns, building communities and strengthening brand presence.
  6. Collaboration & Creativity: Work closely with the creative team to develop compelling visuals and high-quality content for social platforms.
  7. Performance Reporting: Provide clients with actionable insights by translating campaign data into clear reports that highlight successes and opportunities for improvement.
Requirements:
  1. Experience in Performance Marketing: At least 3-4 years of experience in paid social media or digital marketing.
  2. Expertise in Paid Social Platforms: Strong knowledge of Facebook Ads Manager, Instagram, TikTok, and YouTube.
  3. Analytical Skills: Ability to interpret campaign data and adjust strategies to improve performance.
  4. Creative Thinking: Ability to combine data-driven insights with creative ideas to deliver successful campaigns.
  5. Bonus Points: Experience in video production and editing to enhance content creation.
  6. Commercial Acumen: Confident in managing budgets and delivering measurable ROI.
Benefits:
  • Casual dress policy
  • Company events
  • Company pension scheme
  • Discounted or free food
  • Free parking
Salary:

£30-35,000 per annum



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