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Marketing Brand Communications Senior Lead

2 months ago

Bristol, Bristol, United Kingdom Pertemps TM Full time
About the Role

We are seeking a highly skilled Senior Marketing Communications Lead to join our team at Pertemps TM. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing communications strategies to drive business growth and brand awareness.

Key Responsibilities
  • Marketing Communications
    • Develop and implement marketing communications plans to increase brand awareness and drive customer acquisition and retention.
    • Monitor and improve all communication channels to ensure content is current and relevant.
    • Lead social media activities to enhance impressions and engagement, and maximize the effectiveness of our website, emails, advertising, and events.
    • Support the delivery of the PR strategy and plan.
    • Collaborate with agency partners to deliver quality content and campaigns.
    • Use customer and market insights to identify communication opportunities.
  • Business Planning & Delivery
    • Support the development of the annual marketing plan and own agreed deliverables.
    • Develop communications and campaigns for strategic projects, regulatory changes, and proposition developments.
    • Coordinate and deliver events aligned with the marketing plan, ensuring quality and budget adherence.
    • Measure the impact of communications and identify areas for improvement.
    • Ensure all communications meet regulatory and business approval requirements.
  • Teamwork
    • Drive your own professional development to excel individually and within the team.
    • Understand customers, competitors, and market to deliver relevant and timely communications.
    • Manage key stakeholders, particularly sales colleagues, to support lead generation and marketing plans.
Requirements
  • Proven marketing communications experience, preferably in financial services.
  • Marketing qualifications preferred but not essential.
  • Strong understanding of the Long-Term Savings market and regulatory context would be ideal.
  • Knowledge of marketing systems such as CRM, Automation, and CMS.
  • Effective prioritisation, time management, and stakeholder management skills.
  • Resilience under pressure.
  • High standards of accuracy and attention to detail.
  • Continuous improvement mindset.
  • Proficiency in Microsoft Office and awareness of Adobe programmes.