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Senior Data Analyst

1 month ago

London, Greater London, United Kingdom Wise Full time

About the Role

We're seeking an experienced Senior Data Analyst to join our Marketing Analytics Acquisition team at Wise. In this role, you will drive impactful insights across both paid and organic channels, leading a talented team of analysts and contributing to our mission to make money without borders.

Your Mission

You will be at the forefront of our marketing analytics efforts, enhancing our customer acquisition strategy and optimising marketing spend. Your expertise will guide and shape the strategic direction of marketing acquisition initiatives, collaborating with marketing leads to align team objectives and define OKRs.

Key Responsibilities

  1. Lead and develop the analysts in the team, shaping the strategic direction of marketing acquisition initiatives.
  2. Collaborate with marketing leads to align team objectives and define OKRs.
  3. Leverage your expertise to deliver actionable insights that maximise the effectiveness and efficiency of marketing acquisition efforts.
  4. Conduct statistical analyses on paid and organic channels to identify growth opportunities.
  5. Identify and present opportunities for optimisation to senior stakeholders, focusing on audience targeting, bidding strategies, ad creative, and other key campaign elements.
  6. Conduct cross-channel analysis to assess the interaction between acquisition marketing channels and identify synergies or cannibalisation effects.
  7. Build data models and contribute to reporting and visualisations for both paid and organic acquisition marketing.

What You'll Get

  1. Part of our mission to make money without borders.
  2. A key role in shaping a data-driven strategy for marketing acquisition and developing a team of analysts.
  3. Collaboration with diverse teams such as marketing, analytics, data science, finance, and engineering.
  4. Work with an extensive dataset of over 16 million customers.
  5. Work with a modern data stack including dbt and Looker.

What We're Looking For

  1. Experience in marketing analytics, with a strong understanding of both paid and organic channels.
  2. Experience leading a small team of analysts.
  3. Strong skills in managing projects and collaborating with stakeholders.
  4. Familiarity with attribution, marketing mix models, and SEO tools like Google Analytics and Google Search console.
  5. Experience with digital marketing platforms such as Google Ads and Facebook Ads.
  6. Experience running A/B tests, statistical analyses, and optimising paid channels.
  7. Familiarity with Mobile Measurement Partner (MMP) data.

Additional Information

We're proud to have a truly international team, and we celebrate our differences. We believe teams are strongest when they are diverse, equitable, and inclusive. If you want to find out more about what it's like to work at Wise, visit our website.