Director of Customer Acquisition

2 months ago

London, Greater London, United Kingdom Craft Gin Club Full time

About the Role

We are seeking an experienced and results-driven Head of Acquisition and Growth to join our passionate and talented marketing team at Craft Gin Club. As a key member of our leadership team, you will be responsible for developing and executing customer acquisition strategies to drive business growth and expansion.

Key Responsibilities

  • Develop and implement customer acquisition strategies across multiple channels, including digital and offline platforms.
  • Lead the charge in identifying and launching performance and brand activity to attract new customers and drive business growth.
  • Manage a small team to lead and support the development of customer acquisition strategies and tactics.
  • Own and manage the acquisition budget to ensure wise investment and optimal return on investment.
  • Build and maintain relationships with existing brand-to-brand, network, and affiliate partners to nurture those relationships and deliver repeat business.
  • Stay up-to-date with emerging channels and new partnership opportunities to unearth new sources of customers for the business.
  • Work closely with the wider marketing team to ensure we're capitalising on site visits and engaging and converting a decent percentage of prospects.
  • Own the execution and launch of deals, from contract negotiation to briefing in assets and scheduling.
  • Live and breathe the results to keep the wider business up-to-date with performance.
  • Coach and line-manage your team to ensure the pipeline is well-managed, the activity is flowing, and we're continually learning and iterating.

Requirements

  • Experience leading a D2C Acquisition team for a comparable ecommerce brand.
  • Several years' partnerships/sales/account management experience.
  • Ability to negotiate and build best-in-class relationships with partners at all levels.
  • Experience in both digital and offline performance channels.
  • Commercially savvy and experienced in forecasting and crafting deals that payback.
  • Confident interacting with internal and external stakeholders at varying levels.
  • Analytically minded to ensure we're investing our spend wisely.
  • Resilient and creative when things don't go according to plan.

What We Offer

  • Central London location with hybrid working (minimum 2 days in the office a week).
  • Competitive salary + commission structure.
  • 25 days holiday rising with length of service.
  • Flexible working hours.
  • Career progression opportunities, with the chance to grow as we do.
  • Dynamic working environment.
  • Regular social events.
  • Weekly gin and rum tasting.
  • Generous staff discount on our online store.

About Us

Craft Gin Club is a dynamic and inclusive company that values diversity and welcomes applicants from all backgrounds. We look for team members who will positively contribute to our spirit-loving, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.

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