Regional Communications Specialist

4 days ago


Birmingham, Birmingham, United Kingdom Gleeson Recruitment Group Full time
About the Role

Gleeson Recruitment Group is seeking a highly skilled Regional Communications Specialist to join our team on a 6-month fixed-term contract. As a key member of our Media and Communications team, you will be responsible for promoting the West Midlands region as a leading destination for business and investment.

Key Responsibilities
  • Develop and Deliver a B2B Communications Strategy: Create and implement a comprehensive communications plan to raise awareness of the region's key sectors, including Tech & Creative, Professional & Financial Services, Advanced Manufacturing, Life Sciences, and Low Carbon Technologies.
  • Support Business Development Teams: Collaborate with our sales teams to generate leads and drive business growth.
  • Content Creation: Develop opinion-editorials, press releases, quotes, thought leadership pieces, and speeches to promote the region's sectors.
  • Media Relations: Manage our PR agency to deliver a global media relations program, building awareness of the region's key sectors.
  • Stakeholder Engagement: Build lasting relationships with key stakeholders, partners, and investors to identify opportunities to promote the region's sectors.
  • Monitoring and Evaluation: Lead on monitoring, reporting, and evaluating the effectiveness of our B2B agency and investment communications function, utilizing CRM tools.
  • Crisis Communications: Develop and implement crisis communications plans in response to negative news stories or reports related to the region's sector-focused economic strategy.
Requirements
  • Experience in B2B Communications: Proven experience in a similar role, with a strong understanding of delivering communications to promote sectors.
  • Pitching to National and International Business Press: Experience of pitching to national and international business press, with a strong track record of success.
  • Understanding of Key Sectors: In-depth understanding of delivering communications to promote sectors including Tech & Creative, Professional & Financial Services, Advanced Manufacturing, Life Sciences, and Low Carbon.
  • B2B Communications Expertise: Proven ability to deliver B2B communications for stakeholders and partner audiences.
  • Team Player: Ability to work effectively as part of an integrated team.


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