Account Executive
4 weeks ago
At We Create Popular, we're seeking a highly skilled Account Executive to join our team and play a crucial role in driving our next phase of growth.
As an Account Executive, you will be responsible for managing end-to-end influencer marketing campaigns, ensuring seamless execution and alignment with client objectives.
Key responsibilities include:
- Campaign Management: Manage the end-to-end journey of influencer marketing campaigns, from inception to post-campaign analysis.
- Influencer Outreach & Negotiation: Identify, research, and outreach to influencers who align with brand goals and target audiences, handle negotiations regarding compensation, deliverables, usage rights, and timelines.
- Campaign Briefing & Contracting: Prepare clear and detailed campaign briefs to ensure influencers understand their deliverables, the brand's key messages, content guidelines, and campaign goals, manage the creation, review, and execution of influencer contracts.
- Data Capture & Monitoring: Regularly track campaign performance throughout its duration, collect relevant data, including reach, engagement, conversions, and any other campaign-specific KPIs.
- Performance Measurement & Reporting: Analyze post-campaign performance data to evaluate the success of influencer activities, create reports that include both quantitative and qualitative insights, such as reach, engagement rates, ROI, and learnings from influencer partnerships.
- Collaboration with Internal Teams: Work closely with the Senior Account Director and other internal stakeholders to ensure seamless execution and alignment with client objectives.
- Market Trends & Influencer Research: Stay up-to-date on industry trends, influencer marketing best practices, platform updates (e.g., Instagram, TikTok, YouTube), and emerging influencers, regularly review and refresh the agency's influencer database to ensure access to a diverse pool of talent for future campaigns.
Requirements:
- 1-2 years of experience in influencer marketing, digital marketing, or campaign management roles.
- Familiarity with influencer outreach, negotiation processes, and contracting.
- Ability to track, measure, and report on campaign performance, with a good understanding of data-driven decision making.
- Excellent written and verbal communication skills, with the ability to engage effectively with both clients and influencers.
- Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Comfortable with relevant marketing tools and platforms for influencer marketing and data analytics.
What We Offer:
- Flexible working arrangements (remote/hybrid).
- Opportunities for career development in a growing and innovative agency.
- Work with top-tier clients and industry-leading influencers.
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