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Digital Campaign Strategist

1 month ago

West Midlands Combined Authority, United Kingdom Irwin Mitchell Full time
About the Role

The successful candidate will be responsible for delivering increased market share, building brand awareness, and achieving pipeline generation targets as a Campaigns Manager at Irwin Mitchell.

We are looking for an experienced professional to lead on the creation of integrated business unit aligned marketing campaign strategies and delivery plans that use channels effectively and achieve campaign objectives and key performance indicators.

The role will involve managing the implementation, tracking, and measurement of integrated marketing campaigns on time and within budget. Additionally, the candidate will need to build and maintain strong relationships with key internal and external partners.

Key Responsibilities:

  • To ensure all marketing materials & campaigns are aligned and adhere to brand guidelines and all written content we produce is in line with our tone of voice.
  • To manage the implementation, tracking, and measurement of integrated marketing campaigns, on time and within budget.
  • To lead on the creation of integrated business unit aligned marketing campaign strategies and delivery plans that use channels effectively and that will achieve campaign objectives and key performance indicators.
  • Build and maintain strong relationships with key internal and external partners.
  • To carry out post-campaign analysis to report KPIs and distribute learning for future campaigns.

Requirements:

  • Degree/CIM qualified.
  • Extensive experience in go-to-market strategies, including personalised marketing campaigns and targeted account engagement.
  • Demonstrated success in executing marketing strategies with a deep understanding of complex sales cycles.
  • Proficiency with marketing platforms, such as Dynamics, Sitecore, Dot Digital, Splash, Lead Forensics.
  • Strong experience managing marketing budgets, ensuring alignment with brand and GTM strategies and overall business objectives.
  • Strong analytical skills, with a data-driven approach to decision-making and campaign optimisation.
  • Compelling communicator, able to effectively convey strategies and insights to diverse stakeholders.
  • Leadership skills to coordinate and facilitate activity across the department.
  • Experience of working with third-party suppliers and managing contracts.

Salary Range: £60,000 - £80,000 per annum, depending on experience.

Benefits:

  • 25 days holidays as standard plus bank holidays - You can 'buy' up to 35hrs of extra holiday too.
  • Generous and flexible pension schemes.
  • Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid).
  • Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
  • A wide range of well-being initiatives to encourage positive mental health both in and out of the workplace.

About Us:

Irwin Mitchell is a leading law firm with a commitment to social responsibility, community investment activity, and tackling climate change. We offer a diverse and inclusive workplace where our colleagues can flourish.