Head of Marketing for Business Development Specialist
1 week ago
About the Role:
The Head of Marketing and Business Development will be responsible for driving the overall marketing and business development strategy for our pet insurance business. This includes developing and executing plans to increase brand awareness, customer acquisition, and retention, as well as identifying and pursuing strategic business development opportunities.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy that drives business growth and enhances brand awareness
- Lead marketing initiatives across the customer lifecycle, including performance marketing, organic social media, and CRM strategies
- Collaborate with internal teams and external agencies to execute marketing plans and ensure campaigns are on brand, on time, and within budget
- Analyse the commercial success of all marketing efforts and ensure an efficient ROI to power business growth
- Identify and pursue strategic business development opportunities that drive partnerships with key stakeholders in the pet, insurance, and tech ecosystems
Requirements:
- Proven experience in marketing and business development, with a strong track record in high-growth environments
- Expertise in customer lifecycle management and full-funnel marketing
- Strong analytical skills to optimise campaigns and track performance
We Offer:
- A competitive salary and benefits package
- The opportunity to work with a fast-growing, innovative company in the pet insurance industry
- A dynamic and supportive team environment
About Us:
Staysure Group is a leading provider of pet insurance solutions, committed to providing peace of mind to pet owners through our comprehensive and flexible policies. We are a fast-growing, innovative company that is passionate about delivering exceptional customer experiences and driving business growth through strategic marketing and business development initiatives.
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