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Digital Media Strategist

2 months ago

Birmingham, Birmingham, United Kingdom In Technology Group Full time
Senior Paid Media Manager Role

We are seeking an experienced Senior Paid Media Manager to join our team at In Technology Group. This is a key position that will involve planning, execution, and optimization of our clients' paid media campaigns across various platforms.

Salary: Up to £40,000 per annum (depending on experience)

About the Job
  • This role involves developing and managing paid media strategies on Google Ads, Facebook Ads, LinkedIn, and other relevant platforms.
  • You will lead and mentor a team of paid media specialists and work closely with creative, content, and analytics teams to achieve business objectives.
  • Your responsibilities will include conducting market research and competitor analysis, managing budgets, and optimizing resource allocation.
  • You will also analyze campaign performance and provide actionable insights to drive growth and maximize ROI.

Requirements:

  • A Bachelor's degree in Marketing, Business, or a related field.
  • At least 3 years of experience in paid media management, preferably in an agency environment.
  • Proven success in managing paid media campaigns and a strong understanding of PPC, SEO, SEM, and analytics tools.
  • Excellent analytical, leadership, and communication skills, as well as the ability to manage multiple projects in a fast-paced environment.