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Visual Design Director for Marketing Communications

4 weeks ago

London, Greater London, United Kingdom The Economist Full time
Job Description

We are seeking a talented Senior Designer to join our Marketing Brand Design team at The Economist. As a Senior Designer, you will play a key role in creating designs primarily for Economist Impact Events.

You will work closely with the Creative Director, Art Director, and the Head of Events Design to uphold the highest standards of design for marketing deliverables. Your projects will span digital and print adverts, social posts, live event design, websites, emails, and presentations for campaigns, branding, and reactive everyday requests.

You will collaborate with copywriters, marketers, product, and editorial teams to ensure brand creatives meet and exceed marketing design expectations. You will also be responsible for conceptualising, developing, and designing bespoke visuals based on creative briefs for campaigns.

As a Senior Designer, you will be methodical and passionate about your work, excited to create compelling visuals that advocate brand content and engage audiences at events and through marketing communications.

Accountabilities
  • Work primarily with Economist Impact Events and support The Economist's other business areas such as The Economist, Economist Intelligence Unit, and Economist Education.
  • Create visually compelling marketing assets including digital and print ads, social posts, event promotions, advertorials, websites, email templates, animations, presentations, and brand manifestations in physical spaces.
  • E nsure that marketing collateral is compelling, on-brand, and achieves business goals.
  • Collaborate with copywriters to develop and design bespoke visuals based on creative briefs for campaigns.
  • Bring innovative ideas to team meetings and creative brainstorms, and help stakeholders identify and articulate creative needs.
  • P present your design rationale with confidence to your peers and stakeholders.
Requirements
  • A graphic design degree or equivalent qualification.
  • 7+ years of proven experience in graphic design, marketing advertising, or equivalent fields.
  • Excellent knowledge of Adobe Creative Suite, Illustrator, InDesign, Photoshop, After Effects, and Figma.
  • Good eye for typography, photography, and layout.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Excellent communication skills (including fluent written and spoken English).
Compensation and Benefits

We offer an estimated salary of £60,000 - £80,000 per annum, depending on experience, plus benefits including a comprehensive pension scheme, life insurance, and 25 days' annual leave.

The Economist Group values diversity and is committed to equal opportunities. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, or marital status.