Media Buying Data Expert

1 day ago


London, Greater London, United Kingdom T&Pm Full time
Job Description

We are looking for an experienced Media Buying Data Expert to join our team at T&Pm. In this role, you will be responsible for delivering effective data analysis to enhance our clients' media buying and planning.

About the Role

  • As a Media Buying Data Expert, you will work closely with our clients to understand their needs and deliver data-driven insights that drive business decisions.
  • Your primary responsibility will be to run analysis and share results across the planning and client teams.

Key Responsibilities

  1. Client Liaison - Mid-level: Be able to liaise with mid-level clients, take briefs, and suggest outline responses.
  2. Data specification: Be able to write a data specification based on the requirements of a specific project.
  3. Model building and Testing: Run standard and advanced models, review results, and test additional specifications to determine the best way forward to answer the client's question.
  4. New business - pitching: Make a valuable contribution to the pitch process by either using data to generate insight or to drive increased optimisation and effectiveness.
  5. Presentation - writing: Be able to write persuasive presentations which are written to be easily accessible to clients, focus on generating actionable insight.
  6. Project management: Day-to-day project management to help ensure projects are delivered on brief and on time.
  7. Recruitment: Be able to source and interview the levels below your level.
  8. Team Management: Be able to manage the grades below you.
  9. Training: Help train other members of the team and contribute to agency training.

Requirements

  • Experience in a data science/advanced analytics role within an agency or business space.
  • Masters in quant preferred.
  • Experience running MMM, incrementality tests, optimisation and other forms of Data Science tools in R or other coding languages.
  • Advanced analytics capabilities: ability to build and run statistical models with clear outputs.
  • Excel skills: Be proficient in the use of Excel, Vlookups, indexing, Writing formulae.
  • Programming capabilities in R and Python - intermediate level okay, advanced preferred - able to write functions, manipulate data, research functions and run linear and non-linear regression models in R or Python.
  • Geo-spatial analysis experience a plus.
  • Proficiency in Microsoft products and building PowerPoint decks for analysis.
  • Detail-oriented, takes pride in accurate and clear outputs based on triple-checked data.
  • A desire to ensure insights are applicable and utilised by the recipients.
  • Clear experience developing insights that drove business change and growth.
  • Entrepreneurial spirit - willing to take on new challenges, and look into answering client questions in new ways with new data sources.
  • Digital media channel experience a plus.

What We Offer

  • An estimated salary of £55,000 - £70,000 per annum, depending on experience.
  • The opportunity to work with a dynamic team and contribute to exciting projects.
  • Ongoing training and professional development opportunities.

Location

  • LONDON.

Type

  • Contract.

Employer

  • T&Pm.


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