Media Buying Data Expert
1 day ago
We are looking for an experienced Media Buying Data Expert to join our team at T&Pm. In this role, you will be responsible for delivering effective data analysis to enhance our clients' media buying and planning.
About the Role
- As a Media Buying Data Expert, you will work closely with our clients to understand their needs and deliver data-driven insights that drive business decisions.
- Your primary responsibility will be to run analysis and share results across the planning and client teams.
Key Responsibilities
- Client Liaison - Mid-level: Be able to liaise with mid-level clients, take briefs, and suggest outline responses.
- Data specification: Be able to write a data specification based on the requirements of a specific project.
- Model building and Testing: Run standard and advanced models, review results, and test additional specifications to determine the best way forward to answer the client's question.
- New business - pitching: Make a valuable contribution to the pitch process by either using data to generate insight or to drive increased optimisation and effectiveness.
- Presentation - writing: Be able to write persuasive presentations which are written to be easily accessible to clients, focus on generating actionable insight.
- Project management: Day-to-day project management to help ensure projects are delivered on brief and on time.
- Recruitment: Be able to source and interview the levels below your level.
- Team Management: Be able to manage the grades below you.
- Training: Help train other members of the team and contribute to agency training.
Requirements
- Experience in a data science/advanced analytics role within an agency or business space.
- Masters in quant preferred.
- Experience running MMM, incrementality tests, optimisation and other forms of Data Science tools in R or other coding languages.
- Advanced analytics capabilities: ability to build and run statistical models with clear outputs.
- Excel skills: Be proficient in the use of Excel, Vlookups, indexing, Writing formulae.
- Programming capabilities in R and Python - intermediate level okay, advanced preferred - able to write functions, manipulate data, research functions and run linear and non-linear regression models in R or Python.
- Geo-spatial analysis experience a plus.
- Proficiency in Microsoft products and building PowerPoint decks for analysis.
- Detail-oriented, takes pride in accurate and clear outputs based on triple-checked data.
- A desire to ensure insights are applicable and utilised by the recipients.
- Clear experience developing insights that drove business change and growth.
- Entrepreneurial spirit - willing to take on new challenges, and look into answering client questions in new ways with new data sources.
- Digital media channel experience a plus.
What We Offer
- An estimated salary of £55,000 - £70,000 per annum, depending on experience.
- The opportunity to work with a dynamic team and contribute to exciting projects.
- Ongoing training and professional development opportunities.
Location
- LONDON.
Type
- Contract.
Employer
- T&Pm.
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