Paid Social Media Expert

2 days ago


Portsmouth, Portsmouth, United Kingdom Reassured Ltd Full time
Paid Social Media Content Creator Job Description

We are looking for a highly skilled Paid Social Media Content Creator to join our team at Reassured Ltd. As a key member of our digital marketing team, you will be responsible for creating impactful social media content that drives consumer engagement and performance across our life insurance brands.

Key Responsibilities
  1. Create high-quality, platform-specific content (images, videos, graphics, captions) for paid social media campaigns on Facebook, Instagram, TikTok, Outbrain, and Taboola.
  2. Assist in planning and executing paid social media campaigns to meet lead generation, engagement, and ROI goals.
  3. Stay updated on social media trends, platform updates, and competitors' strategies.
  4. Develop content aimed at driving conversions and lead generation through paid social ads using direct response advertising principles.
  5. Test and optimise creative variations to identify top-performing assets.
Requirements
  • 2+ years of experience in social media content creation, preferably in financial services or a related industry.
  • Proficiency in social media platforms, ad management tools, and analytics.
  • Strong graphic design and video editing skills.
  • Analytical mindset with ability to interpret data and enhance campaign performance.
  • Understanding of the latest social media trends.


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