Digital Marketing Strategist

2 weeks ago


London, Greater London, United Kingdom Betway Group Full time

We are part of Super Group, a leading digital gaming company with NYSE listing. Our vision is to become the global leader in online sports betting and casino industry.

As a Digital Marketing Strategist at Betway Group, you will be collaborating with diverse teams of experts, embracing technical challenges, and unleashing your creativity. You will cover in-depth analysis, reporting, and conducting incrementality testing initiatives.

Main Responsibilities:

  • Conduct in-depth analysis of marketing campaigns’ performance, including acquisition KPIs, RoAS, conversion rates, and retention metrics.
  • Generate reports and dashboards that provide insights into campaign and marketing channel performance, and communicate findings to key stakeholders.
  • Design and conduct incrementality testing initiatives to gain a deeper understanding of the impact of various marketing channels and promotional campaigns on business outcomes.
  • Work closely with other marketing team members and country teams to develop and implement marketing strategies.
  • Support business in building marketing attribution models and media mix models, and derive insight from those for optimized budget allocations.
  • Stay up-to-date on the latest marketing trends, technologies, and best practices.

Requirements:

  • Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope.
  • Exceptional attention to detail, ensuring high standards of quality in all outputs.
  • Proven experience as a Performance Marketing Analyst or similar role.
  • Experience in Python/PySpark/SQL for data analytics using batch & streaming datasets.
  • Experienced user of Web Analytics platform (Adobe Analytics and/or GA).
  • Strong understanding of digital marketing platforms and new developments in mobile app marketing tracking and measurements.

Benefits:

  • In-depth knowledge of sports betting markets, including odds calculation, betting types, and market trends.
  • Previous experience in the online gaming or casino industry, with a strong understanding of player behavior and industry regulations.
  • Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.

Salary Estimate: $80,000 - $120,000 per year, depending on location and experience.



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