Director of Growth and Innovation

2 months ago

London, Greater London, United Kingdom Intelligent Change Full time
About the Role

We are seeking a highly skilled and experienced Director of Growth to join our team at Intelligent Change. As a key member of our leadership team, you will be responsible for driving our growth and expansion strategies, overseeing our marketing and sales efforts, and developing innovative solutions to optimize our business performance.

Key Responsibilities
  • Strategic Planning: Develop and execute comprehensive growth and expansion strategies to drive business growth and revenue increase.
  • Marketing and Sales Leadership: Oversee and lead our marketing and sales teams, ensuring seamless alignment between sales and marketing strategies to maximize synergy and drive holistic business growth.
  • Revenue Growth Initiatives: Spearhead revenue growth initiatives by identifying and capitalizing on emerging market trends, customer needs, and competitive opportunities.
  • Marketing Campaign Leadership: Lead the conceptualization, development, and execution of integrated marketing campaigns to boost brand awareness, drive customer acquisition, and promote products and services.
  • Budget Management: Take ownership of sales and marketing budget allocation, forecasting, and resource optimization, balancing short-term revenue objectives with long-term strategic goals to maximize return on investment and drive sustainable growth.
  • Digital Marketing: Develop and implement comprehensive digital marketing strategies that align with Intelligent Change's mission and global growth objectives.
  • Channel Management: Manage daily operations across digital marketing channels, such as search engine marketing (SEM), social media advertising, display advertising, and email marketing.
  • Sponsorship and Influencer Marketing: Develop and implement effective sponsorship and influencer marketing strategies to enhance brand visibility, reach new audiences, and drive engagement.
  • Performance Analysis: Monitor and analyze key performance indicators (KPIs), conversion rates, and other relevant metrics to measure the success of digital marketing initiatives.
Requirements
  • Minimum of 5 years of experience in senior leadership roles leading high-performing sales and marketing teams.
  • Proven track record of driving revenue growth and achieving sales targets across diverse markets and channels.
  • Strong understanding of digital marketing principles and strategies (including search engine marketing, social media advertising, display advertising, and email marketing).
  • Prior experience in leveraging digital channels to drive sales growth and enhance brand visibility.
  • Demonstrated ability to develop and execute innovative sales and marketing strategies aligned with business objectives.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
  • Ability to balance short-term priorities with long-term strategic goals, optimizing sales and marketing spend to achieve optimal return on investment.
  • Prior experience in consumer brand marketing, preferably in the premium lifestyle or wellness industry. Understanding of consumer behavior, market trends, and the ability to create marketing strategies that resonate with the target audience.

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