Digital Marketing Specialist
4 weeks ago
We are seeking a highly skilled and creative Digital Marketing Specialist to join our Email Marketing team at P11 Group.
As a Digital Marketing Specialist, you will be responsible for developing and executing effective marketing campaigns to generate leads, creating engaging email content, and analyzing campaign performance.
Key Responsibilities:- Develop and execute strategic email marketing plans and strategies.
- Identify target segments, define campaign goals, and determine optimal frequency and timing of sending emails.
- Maintain the accuracy and hygiene of the email database, ensuring opt-in practices and compliance with data protection regulations.
- Collaborate with cross-functional teams to align email marketing efforts.
- Campaign Management: Assist in the creation, scheduling, and execution of email marketing campaigns.
- Performance Analysis: Monitor email campaign performance through metrics like open rates, click-through rates, and conversions.
- List Segmentation & Database Maintenance: Help segment email lists and maintain clean, updated subscriber databases.
- Proficiency in Excel, Word, and Outlook.
- Excellent written and verbal communication skills with an analytical mindset.
- Creative thinking and the ability to develop engaging email content.
- Strong attention to detail and organisational skills.
- Ability to work effectively in a fast-paced and deadline-driven environment.
- Familiarity with CRM integration systems and customer segmentation.
- Understanding of email marketing best practices, deliverability, and GDPR.
- Understanding of email deliverability and reputation management.
- Knowledge of email personalisation and dynamic content strategies.
- Target-related bonuses and commission schemes.
- 24 days of annual leave plus bank holidays.
- Sociable, friendly, and bubbly team environment.
- Smart/casual dress code.
- Career progression.
- Training delivered by Managers who have all organically grown within the company.
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