Digital Content Specialist

1 week ago

Deeside, Flintshire, United Kingdom Premier Workwear Full time
{"Job Title": "Social Media and Content Executive", "Job Description": "Job Overview

Premier Workwear is a leading clothing brand based in Deeside, operating in the B2B market.

We are seeking a talented individual to join our team as a Social Media and Content Executive, responsible for creating engaging content and driving results through social media and online platforms.

Key Responsibilities:

  • Develop and implement a content strategy to showcase our products and brand story, ensuring consistency across all social media channels.
  • Collaborate with the Marketing Team to track SEO activity, including keyword research and optimization, page content creation, and meta updates.
  • Measure and analyze marketing metrics to inform monthly marketing reports.
  • Produce high-quality content, including product descriptions, product images, and videos, to drive engagement and conversion.
  • Assist with the design and production of brochures, web banners, and adverts.
  • Ensure product copy is accurate, up-to-date, and includes all relevant details to increase click-through and conversion.
  • Categorize and attribute products correctly to enhance customer navigation.
  • Review competitor sites to benchmark our standards and improve product copy quality.
  • Support offline and online campaigns to drive brand awareness, prospect, and customer engagement.
  • Participate in photoshoots and assist with trade show arrangement and organization.

Requirements:

  • Proven experience in social media account management with a track record of creating successful engagement.
  • Strong understanding of websites, content, functionality, and marketing.
  • Excellent verbal and written communication skills.
  • Impeccable command of the English language, including spelling and grammar.
  • Interest in fashion and clothing is advantageous.
"}

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