Digital Marketing Specialist
2 days ago
Loughborough, UK
£28,000 - £35,000 per annum (DOE)
About the RoleWe are seeking a highly motivated and experienced digital marketing professional to join our team and play a key role in driving the success of our online presence.
Key Responsibilities:- Data Management: Ensure the accuracy of product data, imagery, and copy across our websites.
- Purchasing Team Liaison: Collaborate with the purchasing team to stay updated on product information, stock levels, and discontinuations.
- Product Listings Optimisation: Optimise product listings on our Shopify-powered website to enhance user experience and drive sales.
- Content Review and Improvement: Regularly review and improve website content, including FAQs, careers pages, and other operational content to ensure consistency and accuracy.
- Campaign Implementation: Work closely with the marketing team to implement campaigns and strategies that drive traffic and conversion.
- KPI Monitoring and Reporting: Monitor and report key performance indicators, including traffic, conversion rates, and bounce rates, to provide actionable insights.
- Content Creation: Create engaging, SEO-optimised content, including blogs and website copy, to attract and retain customers.
- User Experience Enhancement: Enhance user experience (UX) by benchmarking against competitors and implementing improvements to our website.
- Digital Activity Support: Support paid digital activities to drive website traffic and increase brand awareness.
- Team Collaboration: Work collaboratively with internal teams and external agencies to deliver high-quality digital marketing initiatives.
This is an excellent opportunity for a motivated and experienced professional to grow, be challenged, and make a meaningful contribution to our thriving business.
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