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Content Marketing Manager
2 months ago
We are seeking a highly skilled Brand Marketing Strategist to join our team at Go City. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy to drive sales and visibility for our products on third-party platforms.
Key Responsibilities:
- Digital Marketing Strategy: Assist in developing and executing a comprehensive digital marketing strategy focused on maximizing visibility and sales of Go City products on third-party platforms.
- Asset Management: Maintain an up-to-date and comprehensive library of marketing assets for use by third-party sellers, including images, copy, promotional materials, and more.
- Training: Assist in developing training materials for use by Account Managers and Trade Partners.
- Innovative Marketing Solutions: Assist in developing and innovating marketing ideas that differentiate Go City products on third-party sites, including unique campaigns, promotions, and other digital marketing initiatives.
- Performance Tracking and Reporting: Monitor the performance of our products on third-party sites, using data analytics to refine strategies and report on key metrics such as conversion rates and ROI.
- Cross-Functional Collaboration: Work closely with the broader trade team and other internal departments to align marketing strategies and ensure a unified approach to our trade partnerships.
- Market Trend Awareness: Stay abreast of the latest trends in digital marketing and the travel industry, applying relevant insights to drive business growth.
- Project Management: Manage multiple projects simultaneously, ensuring timely execution and delivery of marketing initiatives within budget.
Requirements:
- B2B Sales and Marketing Experience: Deep experience in B2B sales and marketing, particularly in managing relationships and marketing initiatives with large partners like OTAs and retail chains.
- Analytical Skills: Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize marketing performance.
- Travel Industry Experience: Experience in the travel industry or working with OTAs and other third-party platforms.
- Project Management: Strong project management skills, with experience in managing multiple projects and competing priorities across various markets and partners.
- Digital Marketing Expertise: Some experience and knowledge of digital marketing, including an understanding of search and paid media strategies.
- Creative and Innovative: A creative thinker who is always looking for new and innovative ways to market products and engage partners.
- Organized and Detail-Oriented: Highly organized, with the ability to manage multiple projects and priorities simultaneously.
- Customer-Centric Mindset: A deep understanding of customer behavior and insights, ensuring that all marketing efforts are aligned with what drives customer engagement and purchases.
- Problem-Solving Ability: Strong problem-solving skills, with the ability to quickly address challenges in the execution of marketing plans.
- Global Marketing Perspective: Experience in managing marketing efforts across multiple regions or countries.
- Content Management Systems: Familiarity with content management systems and web analytics tools such as Google Analytics.
- Graphic Design Skills: Basic proficiency in Photoshop or other image editing software.
- Email Marketing Knowledge: Understanding of email marketing tools like Mailchimp or Emarsys.
- Foreign Language Proficiency: Proficiency in additional languages is a plus.
