Senior PR Manager
2 days ago
**Job Description:**
We are seeking an experienced Senior PR Executive to join our dynamic global business in London, GB. The successful candidate will have a strong background in Marketing and be able to bring experience around how PR can play a crucial role in go-to-market activities, events, and broader marketing campaigns.
The goal is to ensure Wood Mackenzie achieves prominent coverage in regional, broadcast and trade media to land critical messages, attract new business and further build on the strong reputation we currently have in the market.
This is an opportunity for a creative, digitally savvy PR professional to contribute to an exciting global communications team, to support the development of our PR and Communications strategy, and protect Wood Mackenzie through reputation management.
The Senior PR Executive will work with key stakeholders to develop and execute a global PR strategy which aligns with our broader energy transition marketing and business strategies.
The role will involve:
- Developing and executing the global Upstream, Oil & Gas PR strategy working with key stakeholders across marketing and the wider team to maximise impact and ensure alignment with WoodMac's growth ambitions.
- Efficiently managing incoming media enquiries for EMEA.
- Creating content and story angles to drive greater awareness around specific issues, or further engagement with specific audiences (e.g. press releases, media pitches, executive communications).
- Publishing content on website, social channels, blogs and other outlets.
- Using a diverse range of thought leadership content to support outbound communications and engagement (e.g. press releases, blogs, social media programming, video, infographics, pitches).
The ideal candidate will have:
- A Bachelor's degree, ideally in Public Relations, Communications or relevant field.
- At least 10 years of proven experience in PR.
- Demonstrated experience of building relationships with journalists and editorial teams, understanding their needs balanced with organisation's goals.
- Versatile skills across PR channels and activities (e.g. media briefings, contributed articles, blogs, news releases, events).
**Estimated Salary Range: £60,000 - £80,000 per annum**
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