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Digital Marketing Specialist
1 month ago
We are seeking a highly motivated and experienced Website and Digital Marketing Executive to join our team at In Technology Group Limited. This is a fantastic opportunity to work on a market-leading web portal product and drive customer acquisition and engagement.
Key Responsibilities:- Develop and execute digital marketing strategies, including social media advertising, email marketing, display ads, SEO, SEM, and PPC campaigns.
- Build and manage a consistent brand presence across multiple social media platforms.
- Plan, execute, and monitor marketing campaign budgets.
- Design and implement campaigns to boost engagement with our online pricing tool.
- Track and analyze key performance metrics such as website traffic, audience engagement, bounce rate, and ROI, providing actionable insights to support business growth.
- Oversee the website's development, ensuring it aligns with the company's strategic goals.
- 3-5 years of experience in a similar role, specializing in Digital Marketing within a marketing team.
- Strong knowledge of best practices across key social media platforms like LinkedIn, X (formerly Twitter), Instagram, and YouTube.
- Excellent copywriting and editing skills tailored to different platforms.
- Ability to create original content, with graphic design and videography skills being a plus.
- Experience in a Business-to-Business (B2B) environment.
This role will be onsite for the initial learning period, and then hybrid working can be introduced if required. We offer a competitive salary and a dynamic work environment.
