Digital Marketing Strategist for Conversion Rate Optimization
2 weeks ago
CapsLock is a pioneering marketing solutions provider serving large partners in the home improvement industry. We don't just advertise our clients' products or services; we build long-term marketing solutions within the context of permanent partnerships.
Our people are the backbone of everything we do, and are our most valuable asset. Our business model demands top talent across the board, and we aim to create conditions that attract and retain the best individuals globally.
We are seeking an energetic Senior Conversion Rate Optimization Specialist focusing on demand generation digital marketing to join our CRO team.
Job DescriptionThe ideal candidate will work with the marketing team in deep collaboration with IT, Media Buying, and Data Analysts to launch and continuously optimize landing pages, implementing customer & industry insights, historical trends, and published content to develop and execute innovative marketing ideas that deliver results aligned to key business objectives.
Main Responsibilities- Create effective demand generation sales funnels, including landing page mockups, leveraging customer and product usage data and tools;
- Consistently seek and share innovative ways to improve page conversion rates;
- Execute A/B testing of Landing pages and Thank You pages to drive a noticeable impact on overall conversion rates;
- Monitor and report on the performance and efficiency of marketing approaches against well-defined KPIs;
- Lead market research and analyze market trends and consumer behavior to identify new marketing opportunities within existing client solutions;
- Implement and monitor tagging on Google Analytics with the help of the IT team;
- Analyze consumer behavior data with the help of Hotjar and AI applications;
- Collect and analyze data and identify trends and insights for further page improvement;
- Employ a deep understanding of marketing approaches working with creative content for cold traffic. Basic photo/video editing skills are required;
- Champion and adhere to all of Lavin's best practices and stay on top of the latest changes to existing business models and client needs;
- Pioneer the development of chatbot strategies for landing pages and Facebook ads;
- Create and develop follow-up email strategies to increase overall conversion and set rates;
- Write dynamic and potent content in partnership with copywriting staff.
To succeed in this role, you will need:
- 3 years of conversion rate optimization experience;
- Experience working with Google Analytics, HotJar, CrazyEgg, etc.;
- Experience in developing content writing strategy;
- Extensive knowledge of performing A/B testing;
- Ability to analyze qualitative and quantitative data to make informed decisions about site optimization;
- Strong Project Management skills;
- Minimum B2 English language level required.
As a Digital Marketing Strategist for Conversion Rate Optimization at CapsLock, you can expect:
- A competitive salary: $80,000 - $120,000 per year (dependent on location and experience);
- A remote work arrangement;
- A full-time employment contract;
- Ongoing training and professional development opportunities;
- A dynamic and supportive team environment.
-
London, Greater London, United Kingdom CapsLock Full timeCapsLock is a leading marketing solutions provider in the home improvement industry, offering long-term partnerships and tailored approaches to drive business growth.As a key player in this dynamic sector, we prioritize top talent across all areas of our business. Our unique model fosters an environment that attracts and retains exceptional individuals...
-
Digital Conversion Rate Optimization Specialist
1 month ago
London, Greater London, United Kingdom Propeller Full timeAbout the RoleWe are seeking a highly skilled Digital Conversion Rate Optimization Specialist to join our team at Propeller. As a key member of our team, you will be responsible for driving business growth through data-driven insights and strategic recommendations.Key Responsibilities:Develop and execute A/B testing strategies to optimize conversion rates...
-
Conversion Rate Optimization Lead
16 hours ago
London, Greater London, United Kingdom Hirehoot Full timeJob DescriptionWe are looking for a Conversion Rate Optimization Lead to join our marketing team at Hirehoot. The successful candidate will be responsible for developing and executing data-driven strategies to drive traffic, boost conversions, and maximize ROI.The ideal candidate will have experience in SEO, B2B, PPC, campaign management, Google ads, SaaS,...
-
Digital Marketing Strategist
14 hours ago
London, Greater London, United Kingdom Evermore Full timeJob Title: Digital Marketing StrategistJob Summary:We are seeking a highly skilled Digital Marketing Strategist to join our team at Evermore. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and success.Key Responsibilities:Develop and implement...
-
Digital Conversion Strategist
15 hours ago
London, Greater London, United Kingdom Harnham Full timeFully remote CRO Specialist role leading all things optimization for an international SaaS business.The successful candidate will be responsible for growing and developing an early-stage CRO function, focusing on Adobe Target expertise and stakeholder management.Key responsibilities include setting and delivering testing strategies, collaborating with a...
-
Digital Marketing Strategist
3 weeks ago
London, Greater London, United Kingdom Savvy Recruitment Ltd Full timeSavvy Recruitment Ltd We are working with a fantastic B2B Tech Publishers to find them a Digital Marketing Strategist to join their marketing team.About the Job You will be working with big names within the tech industry on a variety of exciting campaigns. Your role will be to drive pipeline acquisition and boost conversion rates across the...
-
Digital Marketing Strategist
1 month ago
London, Greater London, United Kingdom SkilledUp Life Ltd Full timeJob Title: Digital Marketing StrategistJob Description:We are seeking a highly skilled Digital Marketing Strategist to join our team at SkilledUp Life Ltd. As a Digital Marketing Strategist, you will be responsible for developing and implementing a comprehensive digital marketing strategy that drives business growth and revenue.Key Responsibilities:Develop...
-
Digital Marketing Strategist
4 weeks ago
London, Greater London, United Kingdom Consumer Additions Ltd Full timeJob Title: Digital Marketing StrategistJob Summary: Consumer Additions Ltd is seeking a skilled Digital Marketing Strategist to support the marketing team in exploring and scaling various paid marketing channels, specifically focusing on the US markets.Key Responsibilities:Develop and execute a comprehensive testing plan to understand the optimum marketing...
-
Digital Marketing Strategist
4 weeks ago
London, Greater London, United Kingdom Corriculo Ltd Full timeDigital Marketing StrategistCorriculo Ltd is seeking a Digital Marketing Strategist to spearhead digital marketing campaigns and drive growth through strategic lead generation and digital marketing strategies.The RoleThe Digital Marketing Strategist will be an integral part of a dynamic team, working closely with senior leadership to develop and execute...
-
Digital Marketing Strategist
4 weeks ago
London, Greater London, United Kingdom CoStar Group Full timeJob Title: Digital Marketing StrategistJob Summary:We are seeking a highly skilled Digital Marketing Strategist to join our team at CoStar Group. As a Digital Marketing Strategist, you will be responsible for developing and executing effective paid media strategies that drive lead generation and conversion.Responsibilities:Develop and execute paid media...
-
Digital Conversations Strategist
14 hours ago
London, Greater London, United Kingdom Fintellect Recruitment Full timeAbout the JobWe are seeking a highly skilled Digital Conversations Strategist to join our team at Fintellect Recruitment. In this role, you will be responsible for shaping and managing our conversational AI strategy, including the development, deployment, and optimization of chatbot and virtual assistant solutions.The ideal candidate will have 5+ years of...
-
Digital Marketing Strategist
1 day ago
London, Greater London, United Kingdom Precis Digital Full timeAt Precis Digital, we are a group of friendly experts in media buying, analytics & marketing science, creative and technology with a joint mission to help great companies thrive in the digital landscape.About the RoleWe are seeking an experienced Digital Marketing Strategist to join our team in London. The successful candidate will be responsible for...
-
Conversion Rate Optimization Writer
24 minutes ago
London, Greater London, United Kingdom DTC Job Full timeResponsibilitiesCreate high-quality, engaging copy for various marketing channels, including emails, landing pages, and social media.Collaborate with marketing teams to develop audience segmentation strategies and optimize copy for conversion.Conduct A/B testing on copy variations to determine the most effective messaging and optimize conversion...
-
Digital Marketing Strategist
1 day ago
London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full timeJob SummaryThe Digital Marketing Strategist will lead Paid Search campaigns across search partners, overseeing a monthly budget of $1M+. This includes developing and implementing campaigns, optimizing current campaigns, and leading a team of analysts to build a funnel of demand.Key ResponsibilitiesManage PPC efforts on Google AdWords, Bing, and YahooExpand...
-
Digital Marketing Strategist
4 weeks ago
London, Greater London, United Kingdom The Opportunity Hub UK Full timeDigital Marketing Strategist**Job Summary**We are seeking a skilled Digital Marketing Strategist to join our team at The Opportunity Hub UK. As a key member of our performance marketing team, you will be responsible for developing and executing effective digital marketing strategies that drive conversions and revenue growth.**Key Responsibilities*** Develop...
-
Digital Marketing Strategist
1 month ago
London, Greater London, United Kingdom Precis Digital Full timeAt Precis Digital, we're seeking a skilled Digital Marketing Strategist to lead our tactical and operational management of digital marketing channels. As a key member of our team, you'll be responsible for ensuring flawless campaign execution, from setup to optimization and detailed performance analysis.Key Responsibilities:Develop and execute comprehensive...
-
Digital Marketing Specialist
1 month ago
London, Greater London, United Kingdom Conversion Digital Full timeAs a key member of the Conversion Digital team, the Digital Marketing Specialist will be responsible for managing and executing account management and marketing administrative tasks. This role requires strong organizational and administrative skills, as well as the ability to recognize new marketing opportunities and use social media effectively.Key...
-
Digital Marketing Strategist
4 weeks ago
London, Greater London, United Kingdom House of Fashion Associates Ltd Full timeAbout the Role:We are seeking an experienced Digital Marketing Strategist to join our team at House of Fashion Associates Ltd. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive digital marketing strategy that drives business growth and revenue.Key Responsibilities:Develop and manage a digital...
-
Digital Marketing Strategist
1 day ago
London, Greater London, United Kingdom Genesis Global Limited Full timeGenesis Global LimitedWe are seeking a highly skilled Digital Marketing Strategist to join our team at Genesis Global Limited. As a key member of our marketing department, you will be responsible for developing and executing digital marketing campaigns that drive growth and revenue.The ideal candidate will have a strong background in demand generation and...
-
Digital Marketing Strategist
16 hours ago
London, Greater London, United Kingdom Kittl Full timeAbout the RoleWe're seeking an experienced Digital Marketing Strategist to drive our paid acquisition efforts and work across multiple channels. As a key member of our team, you will ensure a healthy CPA across all performance marketing activities while testing new ideas and scaling budgets.">Campaign management: Lead and manage performance marketing...