UK & ROI Parts & Services Marketing Intern

1 week ago

Basildon, Essex, United Kingdom C​NH Industrial Full time

About the Role

The Parts & Services Marketing Intern will support the AG Sales & Marketing team in driving sustainable sales, margin, and market share growth in the territory for Genuine CNH Parts for UK & ROI markets.

Key Responsibilities

  • Support the management of a parts portfolio across a range of products covered by two agricultural brands (Case IH and New Holland).
  • Work with the field Sell-out specialist to build and deliver quarterly campaigns, digital campaigns, loyalty programs, channel animation, and product communication strategy by channel (Sell-in/Sell-out).
  • Manage the deployment of all outgoing communications to internal and external distribution lists.
  • Manage the content and creation of weekly, monthly, and quarterly parts news publications.
  • Support the Marketing team in liaising with Direx Partners to deploy promotions and product news to the network.
  • Analyse sales trends by product family, understand seasonality, and develop promotional plans accordingly.
  • Track product price queries and share relevant pricing repositioning news via communication channels.
  • Lead the conception of annual and tactical promotional programmes adapted by target.
  • Analyse product line sales and promotion/sales actions results to identify issues/opportunities and propose action plans.
  • Work closely with the Marketing manager and Sales Team to understand and resolve product-related issues or opportunities arising in the dealer network.
  • Supervise day-to-day product support to the dealer network and daily management of product queries from the market.

Requirements

  • Marketing or Business administration undergraduate degree or 3 years equivalent working experience in the agricultural sector or Field B2B marketing environment.
  • Solutions-oriented person with a good degree of autonomy.
  • Analytical mindset with the use of base sales data to summarise trends or patterns to support future informed decisions.
  • Creative with the ability to create basic flyers and bulletins suitable for deployment to the dealer network.
  • Good proof-reading and copy-writing skills.
  • Organised and structured with the ability to deliver projects and tasks on time.
  • Motivated by a challenge with a can-do attitude.
  • Great communicator with a strong team ethic.
  • Good presentation skills.
  • Strong Microsoft Excel use required.
  • Fluency in English.

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