Marketing and Lead Generation Specialist

4 weeks ago


Barnstaple, Devon, United Kingdom Wise Employment Full time
Job Title: Marketing and Lead Generation Specialist

We are seeking a highly experienced Marketing and Lead Generation Specialist to join our team at Wise Employment. As a key member of our marketing team, you will be responsible for managing and overseeing the performance of Google Ads, creating and monitoring effective benchmarks for measuring the impact of online marketing, and providing weekly reports to management.

Key Responsibilities:
  • Manage and oversee the performance of Google Ads campaigns.
  • Create and monitor effective benchmarks for measuring the impact of online marketing.
  • Provide weekly reports to management.
  • Analyse performance data to optimise and improve overall performance.
  • Keep up to date with the latest industry trends, tools, and best practices in order to drive continuous improvement to the business.
Requirements:
  • Extensive experience of managing Google Ads campaigns.
  • Website optimisation skills.
  • Knowledge and experience in SEO.
  • Excellent working knowledge and experience of Google Analytics.
  • Creative content writing skills, innovative and digitally smart.
  • Experience in using a web CMS (Wordpress Elementor/Woocommerce).


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