Senior Digital Marketing Director
3 weeks ago
Vertu Motors PLC, a leading automotive retailer in the UK, is seeking an accomplished leader to drive SEO and PPC strategy across its entire portfolio of brands.
About UsWe are a forward-thinking company that invests heavily in our employees' development. Our commitment to innovation and excellence has earned us a reputation as one of the top motor retailers in the country.
As Head of Apprenticeships at Vertu Motors Group, you will be responsible for overseeing the implementation of our digital marketing strategy, ensuring optimal efficiency and delivering sector-leading performance.
Job DescriptionYour key responsibilities will include:
- Setting performance targets and ensuring campaigns are delivered within budget
- Working with our agency partner to deliver sector-leading performance
- Collaborating with the Web Platform Board and Tech team colleagues to achieve our goals
- Managing budgets across several of our websites
- Ensuring data collection mechanisms are set up to generate reports and insight to inform strategy
You will have the opportunity to work closely with peers and stakeholders across strategy and performance, as well as with our Data team to gain insight from customer channel attribution.
RequirementsTo succeed in this role, you will need:
- A proven track record of successfully creating, managing, and executing both SEO and PPC campaigns that drive growth
- Strong experience in technical SEO, including website architecture and page speed optimisation
- The ability to interpret data and generate meaningful insight to create solutions and actions
- The ability to work in a fast-paced environment and manage multiple projects simultaneously
- Demonstrable experience of driving innovation in digital channels
You should be able to understand best-in-class practices from the automotive and other industries and adapt and apply them to Vertu.
BenefitsAs a valued member of our team, you can look forward to ongoing training opportunities, career progression, and a range of benefits, including:
- 25 days holiday rising with length of service - plus bank holidays
- Access to our online rewards platform giving you cash back and discounts for multiple retailers
- Share Incentive Scheme
- Pension
Estimated Salary: £55,000 - £65,000 per annum, depending on experience.
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