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Cyber Security Marketing Director
2 months ago
We are seeking a highly skilled and experienced Director of Marketing to lead our Cyber business unit. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy to drive business growth and reinforce our market position.
Key Responsibilities- Develop and execute an integrated marketing strategy aligned with our company's objectives, including branding, market positioning, and target audience segmentation.
- Manage a diverse global team responsible for regions, capabilities, sectors, events, brand, website, and digital performance.
- Collaborate with our service development team to commission and analyze market trends, competitive landscape, and customer insights to inform strategic decision-making.
- Enhance and maintain our company's brand identity, ensuring consistency across all marketing channels and materials.
- Develop and oversee our Cyber value proposition and brand guidelines to ensure our brand is well-represented in the market.
- Develop and execute lead generation and nurturing strategies to support business development efforts across our capabilities, verticals, and regional teams.
- Lead digital marketing efforts to drive quality SQLs and pipeline, including SEO, SEM, paid social media campaigns, email marketing, and content marketing.
- Monitor and analyze digital performance metrics to optimize campaigns and drive ROI.
- A degree in Marketing, Business, or a related field, or equivalent experience.
- Significant demonstrable experience in marketing leadership roles, preferably within Cyber Security or the consulting or professional services industry.
- Demonstrated success in developing and implementing marketing strategies that drive business growth.
- Strong understanding of digital marketing channels and data analytics tools.
- Excellent communication skills with the ability to effectively interact with internal teams and external stakeholders.
We are a leading global Cyber Security and Risk Mitigation business, committed to making society a safer and more secure place. Our people are the ones who make that possible, a global community of talented individuals working together towards a safer future.
We aim to create an environment where everyone can reach their full potential, working together, being brilliantly creative, embracing difference, and delivering brilliant results.
