Senior Data Analyst

1 month ago

London, Greater London, United Kingdom The Media Research Group (MRG) Full time
About the Role

The Media Research Group (MRG) is seeking a highly skilled Senior Data Analyst to join our team. As a Senior Data Analyst, you will play a critical role in supporting the Insights, Strategy & Retail Planning team in converting data, consumer research, and market intelligence into concise insights and strategic recommendations.

Key Responsibilities:

  • Support the Portfolio Senior Insights Manager in ad-hoc requests, performance reviews, and smaller insights projects.
  • Produce detailed reporting on the performance of MRG's linear portfolio of Entertainment, Factual & Sport brands as well as our direct-to-consumer services.
  • Help measure audience consumption across platforms to develop a holistic picture of viewing across our products/brands.
  • Help maintain key reports and data visualisation tools (e.g. PowerBI & Tableau).
  • Fully exploit available TV and digital data and blend with other research insights to reveal more about our viewers and their content choices and behaviour.
  • Support monthly brand tracking of MRG & competitors, including survey script writing and interpretation of results across channel & service awareness and consumer sentiment.
  • Provide the planning and marketing departments with clear, actionable data to help grow MRG's portfolio of channels.
  • Respond to ad-hoc research requests with customised deliverables and recommendations.

Requirements:

  • Solid grasp of media metrics across TV and digital platforms and background with working with large data sets.
  • Experience with industry analysis tools such as Advantedge/TechEdge, Adobe Analytics, TGI, GWI and Ampere Analysis.
  • Good knowledge of Microsoft (e.g. Excel, PowerPoint, PowerBI) software packages.
  • Experience of BARB audience data (ideally via AdvantEdge/Techedge tools). Experience with BARB's SVOD and As-Viewed data desirable but not essential.
  • Prior experience maintaining or developing data visualisation tools (e.g. PowerBI or Tableau).
  • Experience using self-serve survey tools (e.g. p>The Legal Bits... MRG embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.

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