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Social Media Account Director

2 months ago


Ringwood, Hampshire, United Kingdom McKenna Townsend Full time
About McKenna Townsend

We are a multi-award-winning full-service agency based in Hampshire, delivering impactful results for our clients through creative social media campaigns.

Job Title: Social Media Account Director

We are seeking a confident and creative social media leader to take full ownership of social media strategies and execution for our clients.

Key Responsibilities:
  • Lead the development of comprehensive annual and monthly social media strategies to enhance brand image, boost engagement, and improve conversion rates for clients.
  • Take a proactive approach to client account management, serving as a primary point of contact for key clients and building strong relationships.
  • Oversee the planning, design, execution, and monitoring of social media campaigns across multiple platforms.
  • Work with the in-house creative team to curate and manage multimedia content, building and developing audience profiles, and setting up and managing social media advertising campaigns.
  • Monitor social media channels for performance, providing detailed reports and actionable insights.
Requirements and Skills:
  • Proven experience (5+ years) in a senior social media management role, ideally within an agency environment.
  • Demonstrable experience leading and managing high-performing social media campaigns.
  • Expertise in using major social media platforms (LinkedIn, Facebook, X, Instagram, TikTok) and related tools for audience development, content creation, and advertising.
  • Strong copywriting skills, with the ability to craft engaging, on-brand content across various platforms.
  • Strong organisational skills with the ability to manage multiple clients and projects simultaneously.
  • Experience managing client budgets and optimising campaigns for ROI.
Personal Qualities:
  • Confident, proactive, and creative leader.
  • Excellent interpersonal skills.
  • Strong attention to detail and problem-solving abilities.
  • Ability to thrive under pressure and manage tight deadlines.
What We Offer:
  • Competitive salary.
  • Pension scheme.
  • Generous holiday allowance.
  • Opportunity to work with a diverse and exciting portfolio of global clients.
  • Continuous professional development and learning opportunities.