Digital Marketing Executive
2 days ago
We are seeking a talented Email Marketing Director to join our team at Digital Silk - Growing Brands Online. As a key member of our team, you will be responsible for leading our email marketing strategy and execution, developing, implementing, and updating marketing campaigns, and managing a team of email marketing specialists.
The ideal candidate will have 5+ years of relevant email marketing experience, proven experience working in HubSpot and at least one or more marketing automation platforms (Mailchimp, Pardot, Marketo, Klaviyo), and strong written and spoken communication skills in English.
Responsibilities:
- Develop, implement, and update marketing campaigns
- Manage and train a team of email marketing specialists
- Create email marketing proposal strategies and help the sales team sell email marketing campaigns
- Implement and enforce processes that lead to higher efficiency and quality of work in the Email Marketing team
- Assist in selling and creating proposals for Email Marketing retainers
- Lead email marketing strategy and execution
- Manage client email activities, including lifecycle, engagement, and promotions
- Collaborate with content, marketing, and design teams to create campaign messaging and newsletters
- Utilize email automation software for campaign optimization
- Analyze campaign performance and suggest improvements
- Establish a reporting framework for data-driven recommendations
- Ensure compliance with industry policies and best practices
- Support marketing campaigns with email and landing page creation
Benefits: Competitive pay, scheduled yearly raises, 4 weeks paid time off, and a work-from-home opportunity.
Estimated Salary: $80,000 - $110,000 per year
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