Digital Content Strategist

6 days ago

London, Greater London, United Kingdom Craft Gin Club Full time

Craft Gin Club is seeking a highly skilled Digital Content Strategist to join our Marketing team in Central London. The ideal candidate will have 3-5 years of experience in digital content creation and social media management, with a proven track record of managing and optimising blogs and social media channels.

This role reports to the Chief Brand Officer and involves developing and implementing content strategies across owned channels (blog and social media) to bring our brand to life, increase brand awareness, engagement, and ultimately conversion. You will also be responsible for growing our presence across different social media platforms, identifying and capitalising on new opportunities, from innovative content ideas to brand partnerships.

As a Digital Content Strategist at Craft Gin Club, you will be expected to monitor and analyse social media trends and engagement metrics to inform content decisions, conduct keyword research to identify content opportunities and gaps, and set out SEO best practices for use across all digital content to drive organic traffic.

You will create and edit native-feeling multimedia content (written, visual and video) for use across social channels, plan and write SEO-optimised blog content to increase organic traffic, and use your platform knowledge and creative skills to produce funny, responsive, of-the-moment viral and shareable posts.

The successful candidate will have excellent writing, editing, and storytelling skills, as well as strong analytical skills to translate analytics into actionable insights. They will also be able to work collaboratively as part of a team and thrive in a fast-paced environment.

We offer a competitive salary of £55,000 - £65,000 per annum, 25 days holiday rising with length of service, flexible working hours, career progression opportunities, and a dynamic working environment. At Craft Gin Club, we value diversity and welcome applicants from all backgrounds.

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