Brand Marketing Strategist
3 days ago
We are a fast-paced, high-growth brand seeking a skilled Brand Marketing Strategist to join our team. In this role, you will be responsible for developing and executing impactful offline marketing strategies that align with our overall brand vision.
Salary: $80,000 - $110,000 per annum.
Job DescriptionThis is an exciting opportunity to work in a collaborative start-up culture where you'll have the autonomy to lead projects and shape the marketing strategy. As a key player in our marketing team, you will be working closely with cross-functional teams to drive both brand awareness and customer engagement.
You will be given the autonomy to lead initiatives from ideation through to execution, often working independently to deliver high-quality, measurable results. Given our fast-paced environment, this role requires someone who is hands-on, flexible, and thrives in a collaborative yet autonomous culture.
- Develop and Execute Offline Marketing Campaigns: Conceptualise and implement creative offline marketing strategies that resonate with our target audience and align with broader company goals.
- Manage Events and In-Store Experiences: Coordinate and oversee events, pop-up shops, in-store promotions, and experiential activations that drive foot traffic and enhance brand awareness.
- Cross-Functional Collaboration: Work closely with the creative team to ensure that campaign materials reflect the brand's messaging and identity.
Requirements: 2-3 years of experience in a brand marketing role, preferably within a high-growth Beauty, Fashion or Lifestyle brand. Proven track record of planning and executing successful offline marketing campaigns.
Benefits: Fast-paced, high-growth environment, creative freedom, collaborative and supportive team, career development opportunities.
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