National Education Expert
2 weeks ago
We are seeking a highly skilled National Education Expert to join our team at Lifelancer. This exciting role offers the opportunity to drive market expansion and revenue growth by developing strategic go-to-market plans and collaborating with cross-functional teams.
The successful candidate will spearhead market expansion and revenue growth, leveraging their teaching and leadership expertise to elevate Twinkl's presence in the education sector. Key responsibilities include shaping and executing strategies that improve educational outcomes while aligning with market opportunities.
We are looking for an individual with a minimum of 3 years of experience in a senior leadership role within primary schools or trusts. Proven track record of developing and executing successful strategies to improve educational outcomes, drive revenue growth, and expand market presence is essential.
This is an excellent opportunity for someone who is passionate about education and has a commitment to improving teaching and learning practices. The role requires strong analytical skills, excellent communication and presentation skills, and the ability to interpret complex data and market trends.
Key Responsibilities:
- Go-to-Market (GTM) Strategy: Develop and implement GTM strategies for both B2C and B2B markets, focusing on customer segmentation, pricing, and promotional tactics. Establish and monitor KPIs to evaluate initiative effectiveness.
- Thought Leadership & Market Positioning: Lead the development of thought leadership initiatives in the education sector, including research studies, white papers, and opinion pieces. Establish yourself as a thought leader by staying informed on market trends, engaging with key influencers, and representing Twinkl at industry events.
- Content Development & Innovation: Collaborate with content teams and country managers to enhance and innovate Twinkl's educational offerings. Guide the creation of new products tailored to your area and other key segments. Ensure content quality and relevance through continuous feedback from educators and market analysis.
- Market Expansion & Customer Engagement: Identify and penetrate key markets by working with marketing teams to develop targeted campaigns that generate leads and drive sales. Foster strong customer relationships and implement strategies to enhance user satisfaction.
Qualifications:
- Minimum of 3 years of experience in a senior leadership role within primary schools or trusts.
- Proven track record of developing and executing successful strategies to improve educational outcomes, drive revenue growth, and expand market presence.
Skills:
- Excellent communication, presentation, and thought leadership skills.
- Strong analytical skills with the ability to interpret complex data, market trends, and develop actionable insights.
- Expertise in the education landscape, including trends, policies, and market dynamics.
Benefits:
- An estimated salary of £40,000 + DOE.
- A friendly, welcoming and supportive culture.
- Diversity, inclusion and belonging.
- A comprehensive benefits package including Westfield Health, annual leave days, flexible working policy, Twinkl subscriptions, and more.
About Us:
Lifelancer is a talent-hiring platform in Life Sciences, Pharma and IT. We connect talent with opportunities in pharma, biotech, health sciences, healthtech and IT domains. If you are passionate about education and have a commitment to improving teaching and learning practices, we encourage you to apply for this exciting role.
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