Marketing Manager for Retail Expansion
7 days ago
We are seeking an experienced Marketing Manager to drive retail expansion and visibility for our brands in the European market.
About UsAt Hasbro, we connect people around the world through play and imagination. Our portfolio of brands includes Magic: The Gathering, Dungeons & Dragons, and more.
Job DescriptionThe successful candidate will be responsible for developing and executing strong omni-channel visibility plans for our brands within the retail and e-tail environment.
- Partner with key retailers to develop and implement in-store, online, and customer outreach channel strategies.
- Support sales strategy development with yearly merchandising plans.
- Create and implement displays and merchandising solutions in key retail partners across Europe.
The Retail Marketing Manager will work closely with the Sales and Marketing teams to execute market-leading channel activations and support overall sales goals.
Key Responsibilities:- Manage partnerships with key retailers and wholesale partners in Europe.
- Develop and execute brand presence in each retailer.
- Refresh merchandising in existing retailers and develop strong brand presence in new partners.
- Build annual Retail Marketing plans, supporting releases with each partner.
- Analyse metrics and insights to improve future executions.
- Drive demo/assisted selling programmes and staff education in direct retail partners.
- Manage account online listings (non-Amazon) for all ranged products.
- Strong Retail Marketing experience.
- Ideal background in Gaming or Entertainment.
- Solid Communication and negotiation skills.
- Cross-functional Collaborator.
- Go-to-market experience in Mass retail.
- Marketing excellence and building partnerships.
- Project Management skills.
- Possession of a BA or BS Degree (or 5 years of relevant experience).
A competitive salary range of £55,000 - £65,000 per annum, depending on experience, as well as benefits and opportunities for career growth.
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