Social Media Officer, Hybrid
1 week ago
We are seeking a skilled Social Media Officer to lead our social media community management and content creation efforts. This 12 month maternity cover contract will play a key role in enhancing our online presence and engagement, raising awareness for our animal welfare services and fundraising campaigns.
Key Responsibilities- Manage Blue Cross's social media presence across key platforms (Instagram, Facebook, Twitter, YouTube, TikTok).
- Lead community management and moderation, ensuring positive, timely interactions with followers.
- Develop and curate engaging social media content that brings our pets' stories to life and supports rehoming appeals.
- Collaborate with the Senior Social Media Officer to create content, write scripts, and schedule posts while reacting to emerging social issues and trends.
- Track social media performance using tools like Sprout Social and produce reports with insights into community engagement, content performance, and social media trends to inform future campaigns.
- Work with teams across Blue Cross (including Customer Care, Media, and Public Affairs) to ensure our social media content aligns with our overall communication strategy.
We are looking for a passionate, self-motivated individual who thrives on creating content that engages and excites our online community. You will have experience moderating and managing social media communities, producing high-quality content, and using social media management tools to track and measure success. You will be a natural communicator with excellent organisational skills and a keen attention to detail.
You will have a genuine passion for animal welfare and the ability to write warm, engaging content that will ensure Blue Cross maintains its reputation as a trusted voice in the sector.
Requirements- Proven experience in social media moderation and managing large online communities.
- Expertise in using social media management tools, particularly Sprout Social.
- Strong understanding of social media analytics and the ability to derive actionable insights from platforms like Sprout Social.
- Experience in crisis management and working with internal teams to address complex issues on social media.
- Outstanding written and verbal communication skills, with a deep understanding of what works for our audiences on social channels.
- Proven ability to develop audience-focused content and manage content calendars across platforms.
- Proficiency in multimedia content creation, including tools like Canva.
- Extensive experience in digital communications, ideally within the charity sector.
- Proven ability to engage and influence stakeholders at all levels.
- 38 days per year, increasing to 43 with service (including bank holidays). For part-time roles and fixed term contracts, holiday entitlement is calculated pro-rata.
- Pension scheme with enhanced employer contribution
- Life assurance
- Unlimited access to an employee assistance programme
- Programmes for physical and mental wellbeing support
- Free access to GP via MetLife
- Recognition scheme
- Annual volunteer days
- Claim for professional fees
- Charity worker discounts across a variety of retailers.
We want you to feel valued and supported throughout your career with us. For more details on our benefits and to see how we invest in our team, visit the 'why work for us' page on our website.
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