Cycling Social Media Marketing Specialist

3 days ago


Poole, Poole, United Kingdom Muc-Off Ltd Full time
About Muc-Off Ltd

Muc-Off was founded in 1994, and since then we have experienced rapid growth globally across the bicycle and motorcycle markets. We are a leading innovator in our field with a unique approach to business.

Job Description:

We are seeking a skilled Social Media Manager who will report directly to the Senior Marketing Communications Manager at our Head Office in Poole, Dorset. This role involves managing all social media channels for bicycles and powersports to drive growth in reach and engagement with the brand. Additionally, you will research and analyze social media trends, as well as report on key metrics such as revenue and website visitor data to improve social media presence and campaign effectiveness. You will collaborate with various departments internally to promote the overall brand through all social media channels.

Key Responsibilities:
  • Manage all Muc-Off social media channels
  • Develop and execute channel-specific content strategies
  • Deliver the brand tone of voice across all owned channels
  • Create clear and concise design and creative briefs
  • Design and schedule social media posts
  • Contribute to the overall marketing strategy to increase website traffic and conversions
  • Monitor competitor social activity and provide regular insights
  • Stay up-to-date with social media trends, technological updates, and algorithm changes, offering recommendations for improvement
  • Collaborate on the overarching content strategy
  • Actively monitor and respond to comments and messages across all channels
  • Provide monthly KPI reports for key stakeholders within the organization
  • Activate global events through social channels, occasionally attending events to capture content and manage takeovers
  • Develop long-term planning and scheduling aligned with the bicycle marketing plan
  • Liaise with external agencies, brand partners, and distributors/retailers on social activation topics
Requirements:
  • Proven experience in developing and implementing effective social campaigns
  • Strong knowledge and understanding of the bicycle and powersports industries on a global scale
  • Demonstrable expertise in emerging social media trends
  • Highly organized and structured approach
  • Team orientation
  • Ability to work independently in a fast-paced, high-pressure environment
  • Excellent IT skills, including social planning and evaluation tools
  • Willingness to be the voice of social media 7 days a week
  • A degree in Marketing / Communications or a CIM Diploma
  • Experience in project management and process development
  • Evidence of working in a Fast-Moving Consumer Goods (FMCG) environment
  • Experience in budget management
  • A full motorcycle license
What We Offer:
  • 33 days holiday, inclusive of UK bank holidays, increasing with length of service
  • Early finish on Fridays
  • Cycle to Work Scheme
  • Long Service Rewards
  • Pension contributions
  • Employee Assistance Programme
  • Excellent staff discount on Muc-Off products and other industry brands
  • Chill-out areas, showers, and secure bike storage
  • Summertime hours to allow for leisure time
  • Brilliant social events
  • A dynamic office environment encouraging cycling and fitness passions
Salary:

£45,000 - £55,000 per annum, depending on experience



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