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Marketing Operations Manager
2 months ago
We're seeking a highly skilled Marketing Manager to drive our e-commerce and performance marketing efforts. As a key member of our team, you'll be responsible for managing daily marketing operations, collaborating with our founder and operations director, and delivering exceptional online experiences for our customers.
Key Responsibilities:
- Manage and execute daily digital operations across e-commerce, performance, and email marketing to drive sales growth and increase conversion rates.
- Develop and implement a smooth and exciting customer journey through best-in-class UX, UI, and navigation on our website.
- Collaborate closely with our Brand and Content Manager to secure the right level of content for our marketing channels.
- Align our digital strategy and calendar to ensure timely and successful collection launches and promotions.
- Oversee performance marketing channel activity, ensuring all channels meet ROI and CPA targets through continuous testing and optimizations.
- Contribute to the development of our overall marketing budget and its management.
- Lead and manage external digital agencies for performance marketing and web development.
Requirements:
- 3+ years of management experience in e-commerce and marketing, preferably in a senior assistant role for a fashion business.
- Ability to analyze data and convert insight into action.
- Solid understanding of SEO and performance marketing.
- Solid experience with email marketing platforms, preferably Klaviyo.
- Strong attention to detail and accuracy in data entry, with excellent written English skills.
- Proficiency in Microsoft Office Suite (Excel, Word) and familiarity with productivity tools.
- Basic graphic design skills and experience with photo editing software is a plus.