Healthcare Marketing Strategist
19 hours ago
Job Title: Healthcare Marketing Strategist
About the Role:
We are seeking a skilled Healthcare Marketing Strategist to join our team at Digitas Health London. As a Healthcare Marketing Strategist, you will work closely with Commercial, Brand CX Strategy, and Data Leads across our business to ensure strategic recommendations, tactical plans, and campaign activations are designed for maximum commercial effectiveness.
About You:
To be successful in this role, you will have solid experience developing data strategy and providing consultancy to clients. You will also have experience in either the Paid/Earned or Owned channels space, ideally both with a view on integrated approaches to data collection and application. Additionally, you will have demonstrable ability to communicate analysis, insights, and recommendations confidently to internal and client stakeholders.
Responsibilities:
- Support senior stakeholders in understanding briefs, gathering requirements, and identifying data sources required to solve client business problems
- Build and maintain familiarity with common data sources available in healthcare/pharma marketing
- Use data from various sources (media datasets, primary quant/qual research, desk research, client reporting tools, and dashboards) to pull key insights answering business or marketing questions
- Support data research methodology to expand audience understanding and conduct research or analyses
- Perform exploratory analyses to tell stories from data and turn them into actionable presentations with strong POV recommendations
- Present recommendations to clients and internal teams professionally and authoritatively
- Work with internal teams (brand/comms/media strategy, client services, creative) to provide audience and campaign insights informing comms strategies
- Translate measurement frameworks and support measurement plan development to measure marketing and comms activities outcomes
- Liaise with data scientists on advanced analytics projects to deliver deeper insights
- Recommend data governance and quality processes and liaise with SMEs for execution
- Establish best practice working relationships with the broader team to maximise knowledge sharing and ways of working
Salary: £65,000 - £85,000 per annum depending on experience.
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