Senior Manager for Marketing Analytics

1 month ago

London, Greater London, United Kingdom Canonical Full time

Marketing Analytics Leadership Position at Canonical

Canonical is seeking a Marketing Analytics Leadership Position to drive commercial outcomes and grow the addressable market through data-driven marketing strategies. As a key member of the Marketing team, you will lead the growth engineering team and design, implement, and operate Canonical's marketing technology stack.

Key Responsibilities:

  • Lead the growth engineering team to drive commercial results through data and technology.
  • Design, implement, and operate Canonical's marketing technology stack.
  • Own reporting and analytics throughout the customer lifecycle.
  • Develop and track OKRs and conversion rates across the marketing and revenue funnels.
  • Optimise lead scoring, lead flow, and cadences to increase conversion rates.
  • Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition.
  • Drive Return On Ad Spend optimisation through attribution methodologies and advanced targeting.
  • Ensure marketing data cleanliness and completeness through data governance policies and management practices.
  • Champion an experimentation culture by supporting the business with processes, tooling, and expertise.

Requirements:

  • Undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering.
  • Strong analytical mindset with solid evidence of managing projects that drive commercial success.
  • Knowledge in advanced marketing analytics, coding/scripting languages, and databases.
  • Exceptional management experience, leading analytical and creative professionals to excellence.
  • Experience in selecting, implementing, and managing a leading-edge martech stack.
  • Track record of building a culture of experimentation across the organisation.
  • Advanced web analytics and SEO practices across website and SAAS products.
  • Proven ability of collaborating with senior stakeholders across functions to turn strategic business and product questions into impactful analytic projects.

What We Offer:

We consider geographical location, experience, and performance when shaping compensation worldwide. We revisit compensation annually to ensure we recognise outstanding performance. In addition to base pay, we offer a performance-driven commission structure. We provide all team members with additional benefits, which reflect our values and ideals.

Fully remote working environment - we've been working remotely since. Personal learning and development budget of 2, USD per annum. Annual compensation review. Recognition rewards. Annual holiday leave. Parental Leave. Employee Assistance Programme. Opportunity to travel to new locations to meet colleagues at 'sprints'. Priority Pass for travel and travel upgrades for long haul company events.

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