Marketing Optimisation Specialist
20 hours ago
**Job Title:** Marketing Optimisation Specialist
**Location:** Remote (with 60% time in office locations or local sites)
**Salary:** £45,000 - £55,000 per annum
We are seeking a Marketing Optimisation Specialist to join our Tesco Marketing team. The successful candidate will be responsible for optimising our marketing activity and media investment against commercial priorities.
The ideal candidate will have experience with media or comms planning, working with analytical and data-led insight in a marketing capacity, and broad knowledge of marketing channels including digital marketing.
As a Marketing Optimisation Specialist, you will work closely with finance and insight teams to understand our commercial performance and drivers of performance. You will also bring together insight from different business functions to translate into marketing optimisation plans designed to drive greater return for the business.
Key Responsibilities:
- Optimise marketing activity and media investment against commercial priorities
- Analyse commercial performance and identify drivers of performance
- Develop marketing optimisation plans across the 6 P's (Promotion, Place, Price, Product, People & Packaging) at a geographic and audience level
Benefits:
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (after 1 year's service) at full pay
- Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family
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