Marketing Automation Strategist

1 week ago

London, Greater London, United Kingdom The Digital Recruitment Company Full time
Job Description

We are seeking a highly skilled and experienced Marketing Automation Manager to join our dynamic team at a leading women's health practice. The ideal candidate will have significant expertise in using HubSpot and other marketing automation tools to develop, implement, and optimize marketing campaigns aimed at attracting and engaging users to convert to patients.

The role will play a crucial part in driving patient acquisition, retention, and overall practice growth through effective digital marketing strategies tailored to the unique needs of our target audience in the women's health sector. Crucially, this role will take ownership of the organisation's Google Ads account, managing the company's campaigns and budgets.

Key Responsibilities:

  1. Develop and execute comprehensive marketing automation strategies aligned with the practice's goals and objectives.
  2. Utilise HubSpot to create automated workflows, email campaigns, lead nurturing sequences, and personalised content tailored to different stages of the patient journey.
  3. Plan, implement, and manage multi-channel marketing campaigns to promote services, events, and educational resources related to women's health.
  4. Monitor campaign performance metrics, analyse data, and make data-driven decisions to optimise campaigns for maximum effectiveness and ROI.
  5. Implement lead generation tactics such as content marketing, social media marketing, and paid advertising to attract and capture leads.
  6. Optimize landing pages, forms, and calls-to-action (CTAs) to drive conversions and increase lead quality.
  7. Manage and segment patient databases to ensure accurate targeting and personalization of marketing communications.
  8. Maintain data hygiene standards and compliance with relevant regulations.
  9. Generate monthly reports on key marketing metrics, including lead generation, conversion rates, email engagement, and campaign performance for presentation to the Senior Management Team.
  10. Provide insights and recommendations based on data analysis to improve marketing strategies and outcomes.
  11. Collaborate closely with the marketing team, clinical staff, and other stakeholders to align marketing initiatives with practice objectives and priorities.

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