Brand Strategist
4 weeks ago
At Source Group International, we are seeking a highly skilled Brand Strategist to join our marketing team.
About the RoleThis is a full-time position with an estimated annual salary of $60,000 - $80,000.
The successful candidate will work closely with our Head of Marketing to develop and execute strategic marketing plans that drive brand awareness, generate leads, and support overall business growth.
- Main Responsibilities:
- Develop and execute strategic marketing plans to drive brand awareness, generate leads, and support overall business growth
- Produce & deliver SGI Sales Literature Toolkit
- Conduct market research and analysis to identify customer needs, market trends, and competitor activities, translating insights into actionable strategies
- Create compelling content, such as blog posts, articles, case studies, whitepapers, website copy for SEO, to enhance brand positioning and thought leadership
- Monitor key marketing metrics and analyse campaign performance, providing regular reports and insights to stakeholders
- Create and manage social media content using a variety of platforms
- Design & deliver social advertising campaigns
We are looking for a highly experienced professional with:
- Experience managing CMS
- Measurable experience & results leading email marketing campaigns (using email marketing tools)
- High level user of social media scheduling tools
- Proficiency working with InDesign, Adobe Photoshop, and Illustrator experience as well as Microsoft Office programs-Word, Excel, PowerPoint
- Experience with A/B and multivariate experiments
- Events Management Experience
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