Senior Brand Marketing Specialist
4 weeks ago
As a Senior Brand Marketing Specialist at Rituals, you will be responsible for driving brand awareness and growth in the UK and Ireland. This involves developing and executing local marketing campaigns and partnership strategies that align with the global brand values and objectives.
In this role, you will own the end-to-end execution of omni-channel media campaigns to grow brand awareness and consideration, while also localising and executing strong marketing campaigns that leverage owned, earned, and paid channels.
Key accountabilities include:
- Developing and executing impactful campaign and media strategies based on data-driven decision making.
- Briefing and working with external media agencies to generate strong 360° campaigns.
- Project and budget management, including reporting and evaluating campaign results and implementing learnings and actions.
- Sharing marketing campaign best practices and staying up-to-date on industry innovations, competitor brands, and media and advertising trends.
- Conducting regular analysis of brand awareness and perception using brand index data, sharing learnings with relevant stakeholders to shape and inform upcoming strategies.
You will also be responsible for owning the creation of local partnerships to grow brand awareness and create trials for Rituals in the UK and Ireland, driving traffic to our e-stores.
This includes:
- Sourcing, evaluating, and securing strong partnerships with brands whose values and philosophy align with those of Rituals.
- Increasing brand awareness, engagement, trial, and drive-to-(e)store by implementing the brand positioning in a way that is consistent with the global strategy but locally relevant.
- Devising and executing the mass sampling strategy, managing existing beauty box partners, and continuously researching and sourcing new opportunities.
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