Brand and Campaign Strategist
3 weeks ago
SHEIN is a fast-paced, international e-commerce company committed to making fashion accessible to everyone. Our innovative approach to online retail has disrupted the industry, and we continue to push boundaries.
We're looking for a talented Senior Brand & Campaign Manager to join our marketing team. This role requires a strategic thinker who can develop and execute impactful campaigns that drive brand awareness, consideration, and advocacy.
As a key member of our team, you'll be responsible for ensuring brand consistency across all marketing channels. You'll collaborate with cross-functional teams to deliver seamless campaign execution and track short and long-term campaign performance.
Responsibilities- Brand Development:
- Develop a comprehensive annual brand strategy and plan that aligns with SHEIN's overall business objectives.
- Ensure brand consistency across all marketing channels, including brand campaigns, social & content, website & app, and performance marketing.
- Campaign Execution:
- Conceptualize, plan, and execute impactful marketing campaigns that drive brand awareness, consideration, and sales.
- Collaborate with cross-functional teams to ensure seamless campaign execution across channels.
- Track short and long-term campaign performance and analyze key metrics to optimize future efforts.
- Creative Direction:
- Lead on development of campaign creative, driving cut-through and stand out while being distinctive for the brand.
- Oversee the creation of high-quality content, including photography, visuals, copy, and video, that aligns with the brand's voice and identity.
- Agency Partnerships:
- Own the relationship with Creative and Media agency partners, including monitoring performance against KPIs and providing clear feedback in QBRs.
- Lead on agency briefing as well as reviewing and feeding back on creative concepts and media plans.
Benefits: Health insurance, 401(k) matching, flexible work hours, and professional development opportunities.
Salary Estimate: $90,000 - $120,000 per year, based on experience and qualifications.
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