Head of Adviser Marketing

1 week ago


Edinburgh, Edinburgh, United Kingdom Royal London Mutual Insurance Society Full time

About the Role

We are seeking an experienced marketing professional to join our team as a Senior Marketing Specialist. As a member of our adviser marketing team, you will play a crucial role in shaping and delivering the marketing plan to support new business growth for pensions and retirement.

This role involves working closely with the Head of Adviser Marketing to provide marketing direction into the UK business, using data to demonstrate and articulate the effectiveness of our marketing efforts. You will also be responsible for managing a small team of marketing professionals and ensuring that our marketing activities align with our business plan and overall brand strategy.

Key Responsibilities

  • Develop and execute the marketing strategy and plan to achieve Royal London's objectives in the UK adviser market.
  • Manage a team of marketing professionals to ensure the successful delivery of marketing activities.
  • Work closely with the Head of Adviser Marketing to provide marketing direction into the UK business.
  • Ensure that our marketing activities align with our business plan and overall brand strategy.
  • Continuously test, learn, and optimise marketing activity using data and insights.
  • Lead execution of defined thought leadership and trade advertising activities required to support the UK adviser strategy.


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