Digital Marketing Manager

1 month ago


London, Greater London, United Kingdom Lipton Media Full time
Marketing Manager Opportunity

We are seeking a highly talented Marketing Manager to join our rapidly growing events marketing team. As a Marketing Manager, you will be responsible for planning, organizing, and executing innovative marketing campaigns across a mix of integrated solutions, including email campaigns, paid media, social media, and partnerships.

The ideal candidate will have a strong track record in event marketing, brilliant attention to detail, highly creative, and an excellent team player with the ability to manage multiple projects to a high standard.

Key responsibilities include:

  • Planning and delivering cross-channel digital marketing campaigns
  • Assisting with the design, production, and distribution of all promotional materials relating to the portfolio
  • Managing a marketing executive
  • Writing and proofing copy for a range of marketing platforms and materials, including websites, social media, emails, and brochures
  • Using digital channels and technologies to enhance the online presence of the business
  • Managing and segmenting data, identifying gaps, developing new data sources, and implementing a data build plan
  • Continuous analysis and evaluation of marketing campaigns to improve performance

Requirements:

  • 3 years + in event marketing – conferences and/or exhibitions
  • Solid understanding of the digital media landscape
  • Strategic mindset
  • Proven ability to learn new tools and software quickly and independently
  • Strong experience in areas including insight development and audience segmentation
  • Literate and numerate with exemplary verbal and written English
  • Proficient in Microsoft Office programs
  • Experience using a CRM system such as Pardot or Salesforce
  • Experience using a website CMS
  • In-depth knowledge of marketing performance metrics

Lipton Media is a specialist media recruitment agency based in London. We specialize in all forms of b2b media sales, including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio, and business intelligence.



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