Digital Marketing Manager
1 month ago
We are seeking a highly talented Marketing Manager to join our rapidly growing events marketing team. As a Marketing Manager, you will be responsible for planning, organizing, and executing innovative marketing campaigns across a mix of integrated solutions, including email campaigns, paid media, social media, and partnerships.
The ideal candidate will have a strong track record in event marketing, brilliant attention to detail, highly creative, and an excellent team player with the ability to manage multiple projects to a high standard.
Key responsibilities include:
- Planning and delivering cross-channel digital marketing campaigns
- Assisting with the design, production, and distribution of all promotional materials relating to the portfolio
- Managing a marketing executive
- Writing and proofing copy for a range of marketing platforms and materials, including websites, social media, emails, and brochures
- Using digital channels and technologies to enhance the online presence of the business
- Managing and segmenting data, identifying gaps, developing new data sources, and implementing a data build plan
- Continuous analysis and evaluation of marketing campaigns to improve performance
Requirements:
- 3 years + in event marketing – conferences and/or exhibitions
- Solid understanding of the digital media landscape
- Strategic mindset
- Proven ability to learn new tools and software quickly and independently
- Strong experience in areas including insight development and audience segmentation
- Literate and numerate with exemplary verbal and written English
- Proficient in Microsoft Office programs
- Experience using a CRM system such as Pardot or Salesforce
- Experience using a website CMS
- In-depth knowledge of marketing performance metrics
Lipton Media is a specialist media recruitment agency based in London. We specialize in all forms of b2b media sales, including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio, and business intelligence.
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