E-commerce Marketing Director

2 weeks ago

Manchester, United Kingdom boohooMAN Full time
Job Description

We are seeking an experienced E-commerce Marketing Director to lead our global affiliate programs and drive sales revenue growth.

About the Role

This is a dynamic opportunity to join a fast-growing e-commerce company, boohooMAN, as we expand our operations internationally. As our ideal candidate, you will have previous experience in Affiliate Marketing or Digital Marketing at a Manager level and possess team management skills.

You will be responsible for developing and executing the channel's strategy, managing the internal Affiliate team, and working closely with Affiliate Network account teams to align the channel with business goals and targets by market.

  • Owning and developing the channel's strategy to ensure we maintain a 'best in class' approach.
  • Responsible for effectively executing the channel's global, annual budget with regular forecasting and updates to senior marketing leadership.
  • Lead direct reports in the team to execute activity, driving forward the channel in a passionate manner & continuously giving them opportunity for learning & development.
  • Leading the day-to-day management and optimisation of boohoo Affiliate accounts across global markets in line with business goals & focuses.
  • Monitor and analyse performance against key KPIs and make suggestions for optimisation.
  • Quarterly planning with key partners/ networks to keep the strategy focused and refreshed.
  • Initiate and implement ideas to grow affiliate activities across the different markets in line with the needs of the business and KPI targets.
  • Work closely with the trade team to plan and manage the Affiliate promotions schedule – strategizing promotional offers based on business and profit performance.
  • Test and trial tactics – Review of new affiliates or new technologies and identify those which are fitting to grow the affiliate programmes.
  • Lead commercial negotiations with new and existing partners, working with procurement and the wider group where needed.
  • Oversee the management of validation process and approve invoices.
  • Regularly audit the Affiliate channel to identify gaps and opportunities.
  • Strategic management of wider/larger partnerships such as Student partners and influencer networks.
  • Partnership vetting, identifying non-compliant activity and recognizing the necessary actions to take.
  • Be fully competent in all technical aspects of the channel's functionality, including being aware of new technology or upcoming changes which may impact.
  • Proficient with wider partnership opportunities, utilising a plethora of partners to drive sales revenue growth via efficient spend and/or drive ancillary revenue into the business.
  • Collaborate with teams across the business (Marketing, Product, Business Intelligence, Finance, Eccoms etc.) to align Affiliate marketing with wider priorities and objectives.
  • Build strong relationships with teams from the affiliate network and/or other external partners to drive the channel forward.
  • Provide support and training to junior members of the affiliate team, conducting 1-1's, annual reviews and input to development plans. Provide members of the wider marketing team/ business support to help them understand the affiliate channel.

Working at BoohooMan

We're a fast-paced and creative environment, always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. If you thrive in a dynamic atmosphere and enjoy innovating and taking on new challenges, this could be the perfect fit for you.

Your Background

  • Previous experience in an Affiliate Marketing role/Digital Marketing role at a Manager level.
  • Team player – able to collaborate across functions.
  • Team management experience.
  • Digital awareness – experience and understanding of how digital channels can work together and how these may cross over into the affiliate channel.
  • Initiative – able to think outside of the box and solve problems.
  • Organised and Time Management – Task prioritisation of own workload and that of the teams.
  • Pro-active and positive attitude.
  • Driven and goal orientated.
What We Offer

As a member of our team, you'll enjoy a range of benefits, including:

  • A competitive salary: £55,000 - £65,000 per year, depending on your experience.
  • A comprehensive benefits package, including core hours flexibility, up to 40% discount on our brands, and more.
  • The opportunity to work with a dynamic and innovative company that's changing the face of e-commerce.
  • Access to our social calendar, filled with fun events and activities.
  • The chance to build a rewarding career in a rapidly growing industry.

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