Retail Channel Manager
1 day ago
Estimated Salary: £55,000 - £75,000 per annum
About the RoleWe are looking for a skilled Retail Channel Manager to oversee the delivery of our new retail media channels in Boots. This role will involve collaborating with our retail media partners across both data and media, as well as working closely with our retail media manager and internal stakeholders.
Your primary focus will be on managing multiple stakeholders, working in close collaboration with creative and content teams to deliver effective campaigns. You will also be responsible for utilizing martech to support the delivery of effective campaigns and working closely with BMG data science teams to drive mass personalization across channels.
Main Responsibilities- Manage multiple stakeholders, working in close collaboration with creative and content teams to deliver effective campaigns.
- Utilize martech to support the delivery of effective campaigns, working closely with BMG data science teams to drive mass personalization across channels.
- Work with BMG analytics teams to measure and report on campaign & channel performance.
- Support the setup of new media and data partnerships across internal and external legal, procurement, and data teams.
Requirements
- Demonstrable expertise across a range of media channels, particularly addressable media, with experience/understanding of ad tech/ad operations/digital marketing/programmatic.
- Scaled project delivery experience, ideally in retail and/or consumer businesses.
- Ability to drive measurable performance for the business and understand how to maximize use of a channel from a commercial and marketing perspective.
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